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Telemarketers... ooohhh... I'll bet we've all got a nice story to tell about these guys & gals don't we?

Well here's a story i'll never forget and I'll show

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you how to turn a sales call into a sale for you!

So I'm sitting in my office one day and mind you at the moment I didn't have a helper to screen my call

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

or me and don't you know it, I get a telemarketer.

See, I used to be in a few network marketing programs and I know how hard it is to get rejections on the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hone. Some of us take it very personal and some just don't care. But I assert you this, whichever one you are, cold calling isn't an easy business.

When so

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eone calls me to sell me something I will only talk to them if they too will listen to a promotion I'm offering, only fair right? You'd be amazed at how man

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y won't listen to you so why would you listen to them?

I make it a point to tell them that my specialty is promoting and if they want to have any of my tim

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, they will have to listen to me 1st. No exceptions.

So one day, I get this call from this really nice guy who completely understood my deal and accepted to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hear what I had to say. Usually, I will pick one of my clients and and only promote that one client to the other person on the phone. Trying to promote 2 or

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ore at a time is like road kill, you don't want to confuse the other person.

With this conversation on the phone with this telemarketer I explain to him tha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t I have a client in the Transport industry and he deals with all kinds of shipping services. What I usually do is ask the other person on the phone if he ca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

recall anyone who mentioned to him that they needed to ship something!!!

With that, this gentlemen on the phone says "I'm actually looking into shipping a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mall package overseas". Now, I'm fully aware that he can just say whatever he wants and possibly get me to finally listen to him so I immediately conference

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

him with the transport company to give them his contact information so that they can send him an information package.

Once the call was complete, I returne

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d the favor for allowing me to discuss one of the promotions my company was taking care of and asked the gentlemen to explain what it was he was calling for.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

It turns out that he was trying to sell a magazine subscription for health issues. I told him that I wasn't interested but I had a client who was in the heal

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

h industry so I gave this gentlemen my clients information to contact him

Going back to the transport company, it turned out that the telemarketer actually

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

id take their services and in return the owner of the transport company took a year subscription of the health magazine I told you about!

Now that's not oft

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

en it happens like the way it did but just remember that telemarketers are people as well and they too also know other people. There's a great book that I fe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l is of the best on this type of promoting and anyone committed to their sales should read it...

It's called: Endless Referrals By: Bob Burg

"A must read"

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

So next time a telemarketer calls you, you'll know what to do and if they reject hearing your offer, be kind and let them go!

Hope you've enjoyed my story

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you ever noticed how untrusting people are? What is the cause of all this? Is it the media scaring people into believing that everyone is a scam artist? Is it the government causing mistrust amongst the masses to further propel law enforcement agencies, which in turn make more rules and regulations to control? Is it the Internet where everyone runs around using a false “pen name” as they practice deceit?

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