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  • Digg It - Deceptive Marketing and Procrastination

    Procrastination is every marketers worst nightmare.

    This applies on three fronts.

    Firstly how many times have we waited to see how a company or product sells before joining?

    There is a very fi
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ne line between researching the background history of a company before joining and should I join or not!

    By carried out proper research we should then be able to make an informed decision.

    So
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    unds easy, but…

    In real life we are swayed by so many outside influences Including deceptive marketing practices.

    Examples.

    1. You have seen the company or product a number of times. The web
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ite, the sales copy, emails etc, that you believe the Advertising, sales copy and make the decision. Remember if persistent sales copy can sway your decision, then it can work in your favor t
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    oo…

    That is why autoresponders are an essential tool of marketers. They allow you to automate and personalize your follow up emails to your prospective and existing customers.

    My choice for a
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    utoresponders has to be ProAutoresponders. I use proAutoresponders to send out ~ The INDEX ~ ezine

    http://the-index-ezine.proautoresponder.com

    2. We can be swayed by “HYPE” or by over imaginati
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    e and misleading advertising.

    3. When we are presented with a product or service by a respected marketer or company. We can easily be coned or fooled into believing what ever we are told. The
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    re are new products released every day that have not had the proper testing or are inferior but because we trust the company or marketer we do not necessarily give the product a good check out
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    before purchasing.

    i.e. Buyer beware!

    4. Package marketing. This is often used when marketing a product, the manufacturer will use enhanced colors and a large box with a small product inside
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    In this case you are lead to believe the product is larger than it is or in some cases a person or child is used who has small hands to promote a product.

    A chocolate bar in a child’s hand al
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ways looks larger until you buy one and it is gone in two or three quick bites.

    This type of advertising is not new, Mark Twain said this over 100 years ago.

    “Many a small thing has been made
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    large by the right kind of advertising”. Mark Twain (1835 – 1910)

    Then the second type of procrastination is when your customers, downline or other prospects sit on the fence before making
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    decision to either make a purchase from your or to join your downline.

    The last type of procrastination is when your downline sit and wait for your leadership and for you to …

    My advice is
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    not to rely on others but to learn and make decisions based on your own observations, but if you get stuck, do ask for help.

    Internet Marketing is not all roses and is not so easy to make a
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    fortune. Like any business there are a number of skills required. Some skills you can learn while others it may be best to either employ an expert or seek help.

    3 and a half years a go I didn
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    t know what html was, but I have learned by trial and error the basic html functions and now I have built quite a number of websites.

    I can even say I have helped and guided others with crea
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ting their own websites.

    There is no way that I could have afforded to hire a webmaster. For a while I procrastinated. But once I built my first website and boy was it a mess when I look back
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    at it today.

    But I had taken the first step in learning.

    Many people, marketers included try to get by with the knowledge they currently have, but that is exactly what we will achieve. We wil
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    only ever get by!

    Most every task we do in life is learned.

    Instead of Procrastination and Deceptive Marketing, your goal should be to get your prospects to make a positive decision from hon
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    est and informative adverting.

    Deceptive marketing is likely to come back and bite you!

    It is far better to have tried and failed, than not to have tried at all.

    May your Website be Profitable


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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