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Whether you're a former retail store owner known for your creativity, a championship bridge player, or a psychotherapist with a long current waiting list for openings,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

if you possess expertise that makes colleagues and aficionados want your pearls of wisdom, you can create a new income stream with an online mentorship program.

Such

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a program charges a fee for people to sit at your feet and learn from you. The program would have a special focus (not for everyone) and offer information, resources,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

advice, insider tips and problem solving. While a mentorship program could take place in the "real world," it is especially easy to set it up, promote and run it onlin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e.

Before I created my online mentorship program, MarketingforMore.com, in the fall of 2003, I did extensive research on fees and features of other programs. I looked

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

most closely at seven examples whose fees ranged from $30 a month to just less than $600 a month.

At the lower end of this spectrum, $30 a month didn't give members

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ery much personal access to the expert around whom the program revolved, while at nearly $600 a month, a member received just about unlimited private access to the exp

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ert. Likewise, the program with the lowest fee accepted anyone who applied, while the higher fees required application, with no guarantee of acceptance.

Features in t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he online mentorship programs I looked at included some or all of these: * Topical teleclasses or conference calls * Member newsletter * Member-only articles * Feedb

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ck and advice from the designated expert * Discounts on products and services * Free books, tapes or reports * Free in-person meetings * Group discussion board

You s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hould do this research yourself to see who has a program similar to yours, what they charge and what they offer. Join a couple of mentorship programs and learn from w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hat you like and don't like in what they do.

When you decide to go ahead, you can either buy a readymade software program for running such an online program or create

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

our own web site. Membergate (www.membergate.com) is the best and most reliable such tool, with a one-time licensing fee of $3,500 and up. Since my husband is a prog

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rammer, we built our own site with a password-protected area and an online application for prospective members to fill out.

However much or little you decide to charge

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

, it's essential for members to feel they're getting their money's worth, and that means that you must offer quite a lot of member-only content, with fresh material ad

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ed often. I not only quit one mentorship site but also asked for my money back because it didn't live up to the promise of listings that were updated daily and the si

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

te owner appeared to be nowhere in evidence.

Be flexible in what you're willing to offer members. I started off thinking that a member-only discussion board was the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

best way for members to get feedback and advice from me, but I learned that while some members loved that, others preferred the exchange of ideas in a live conference

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

all. So I added those to my program.

Because I thoroughly researched and planned before launching my online mentorship program and have remained determined to have me

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mbers think they're getting an unbelievable deal, MarketingforMore.com got off to a successful start and has continued to grow. Good luck cashing in on your expertise

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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TIO2 stands for Titanium Dioxide. Its pigment is a fine white powder which is used extensively in paints, plastics, papers for giving sharp whiteness to the material. It gives paint high hiding power, meaning the ability to mask or hide a substrate.

One of the most important aspects of the above process is dealing with failure. This is important as most innovation attempts result in failure and many, many more ideas require reengineering, remodelling or rethinking before they can tread the path to success.

Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you know specifically when to keep marketing, and when to stop? Well, stop looking so puzzled because here's the answer.

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