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Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the “I didn't knows” from your clients and would-be

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if there is a sudden downturn in your in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ustry? What if you have to suddently reach more customers? With a good marketing system in place you will be prepared for any surprises.

Additionally, you must be ve

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ry vigilent in your marketing efforts when things are slow. This is NOT the time to pull back. If anything, go forward by taking advantage of all the free and low cost

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

opportunities that will keep your name at the front of your market.

Develop a Winning Marketing and Promotions Campaign

Marketing a business can be a huge challenge

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. However, if you have systems in place, are consistent in implementing your systems, have great follow up and truly care about your customers, your business will not

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nly survive, it will thrive. Before you begin a marketing campaign for your business, take time to develop a good plan.

With promotions, it may not be a one size fits

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

all for your business. Depending on what you are promoting at any given time will determine what type of plan you need to put in place.

However, these are some thing

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you should always consider in any campaign.

Collecting names and contact information for inclusion in your database
Inputting the information in a tim

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ely fashion

Sending some type of a follow up within a short period of time after obtaining the information

Keeping a well-groomed database

Before sta

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ting a promotional marketing campaign, ask the following questions:

What is the purpose of the campaign?
How much time do you need to properly roll it

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

out?

What is your budget?

Who is your target market?

How will you promote it?

What type of incentives do you need to offer – coupons, giveaways, dr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

wings?

Will you do all the promotions yourself or will you need to hire someone to help?

What is your system for collecting names and contact information?

<

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

li>Will you need special insurance for the event?

Are you complying with all state and federal laws? For example, in Utah we have very strict laws about anything

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hat remotely resembles gambling such as a raffle.

Will you be including other companies in your campaign?

Your Marketing Program Needs to Be Ongoing

As a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

marketing and promotions advisor to small and medium sized companies, I often see people who try something once, get little or no result and then cry, “Marketing does

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

’t work!” Fact is, one letter, one phone call, one ad, one press release - none by themselves will achieve the desired result, but having a continuous, ongoing plan fo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r marketing and following it will.

Something you must do in order to gain optimum results is to get excited about marketing you and your business. The more passionate

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Learn how to find and buy products at real wholesale prices without being taken for a ride or over paying for your products.

When all is not well with work, what do you do? Do you quickly get frustrated and feel discontent? Do you look at each situation as a tiresome challenge or as an opportunity to learn something new? Theresa Castro, Executive Career Coach and author of The Secrets to Discovering Your Dream Job gives insight on how to handle difficult situations at work.

Time efficiency and business effectiveness are much better served when we focus our efforts where we are strongest – when we are aligned with our values and skills. And by delegating those parts of our skill-set which less best suited, we get the best of both worlds.

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