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  • Digg It - What Does Your Business Address Say?

    If you are operating a business from your home and your post office address clearly indicates a home address, you may want to re-think y
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    our marketing strategy.

    A Rural Route 2 address can plainly say your business might be in a bedroom at home, or worse, in the barn. Do
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    es 27 Sleeping Beauty Circle look like a business address to you?

    If your business is still at home and your address screams it, get a
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ost office box. There are also companies that rent addresses and forward your mail. You could have a Chicago address and live in Nebras
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ka (although I don't recommend it). A Chicago address might sound better than a suburb (RR #2 Box 2451, Gurnee, Illinois), but keep it
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ithin reason. An Internet search for "Mail Forwarding" will give you an idea of how it all works (and costs).

    If your on-line address l
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ooks like the Tarzan Yell you may want to re-think your web strategy.

    What comes to mind when you see an AOL, Hotmail or Yahoo eMail ad
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ress? Home? Fun? Hobby? Cheap? Stigmas can attach and hold like glue. They are tough to shake. Your business does not need Cheap and Ch
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    insey.

    No matter what size your business, you should have your own domain name which, in turn, gives you your own eMail address, even i
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    you don't want to put up a web page. I have been asked how to do this so many times, I wrote a Special Report with step by step instru
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ctions. Read about it here http://BigIdeasGroup.com/html/special_reports.html

    Experts agree, you need a domain name, but they differ as
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    to whether your domain name should just be your name (BernieSchwartz.com), or be the name of your business (SchwartzPlumbing.com) or be
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    very broad in scope (PlumbingHorizons.com).

    My domain, BigIdeasGroup.com has a broad scope but also reinforces my personal brand as BIG
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    Mike. I bet I am the only BIG Mike you will read about today, or this week.

    What if your business phone number is also your home phon
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    number and someone else answers, "Heh-whoa? I'll Get my Mom-mee". What impression does that give?

    Would you feel comfortable doing bus
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    iness with a firm who's answer machine says "Hi, you've reached Molly, Bernie, Bernie Jr and little Susie, sorry we can't come to the p
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    one but if you...")

    Your business should be using a separate number, no matter what the size. Specific ideas on how to have a separate
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    business line and fax number are detailed in my free article "What Does Your Telephone Say?" Send a blank eMail to MailTo:TelephoneSay@
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    IGIdeasGroup.com.

    Your business card can say a lot about your business image, too.

    Your business address is more than where the mailma
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    n delivers the bills. It includes your telephone and your cyberspace image as well. Get all three working for you instead of against you


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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