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Here's a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcard

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s provide the following 6 unique advantages over most other types of advertising.

1. Maximum Exposure for Your Sales Message

Postcards are delivered "rea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y to read". Even people who usually ignore other advertising will find it hard to avoid looking at your message when it's on a postcard ...especially if you keep

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it brief.

With other types of advertising you often lose prospects who would have been interested in your offer ...but they never saw it.

2. Simple and Low-C

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

st

Postcards are simple to produce - and very low-cost. You can print 4 x 6 inch postcards on your own computer for less than 2 cents each. Or you can reduce

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the cost down to about 1 cent each if you print 4 at a time on 8 1/2 x 11 sheets of card stock and cut the sheets into quarters.

Even postcards printed by a com

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ercial printer are not expensive ...usually about 4 cents to 8 cents each.

The postage for mailing postcards is low too. In the US you can send postcards by Firs

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t Class Mail for only 23 cents. This reduced postage rate applies to postcards that are at least 3 1/2 x 5 inches but not over 4 1/4 x 6 inches.

3. Get Immedi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

te Results

Because postcards are simple and easy to use - they produce results quickly. Often your postcards can be mailed within a week from the time you de

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cide to use them. You will start getting replies 2 or 3 days later.

4. Gain Control of Your Sales Activity

Postcards put you in control your sales activi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y. You can avoid getting too many or too few responses during any time period by regulating how many postcards you mail and how often you mail them.

That means y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u can quickly boost your sales activity anytime it slows down. And you can avoid losing customers you can't handle immediately because you got flooded with too mu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ch activity at one time.

5. No Wasted Advertising Expense

Postcards enable you to spend your entire advertising budget on your best prospects. You don't

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ave to pay for advertising to a large audience in order to reach a few good prospects.

With a little advance planning you can make sure your postcards only go to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

prospects likely to be interested in what you offer ...and who also have a prior history of acting on offers that interest them.

For example, analyze your custo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ers and make a list of the characteristics they share. Then call several national mailing list brokers and tell them what you are looking for. You'll be surprised

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

at how specific some mailing lists are today.

6. Can Evaluate Results Quickly

Postcards normally generate 90 percent or more of their total number of re

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lies within 7 to 10 days. This enables you to quickly and accurately evaluate the results of postcard advertising. You'll know in about a week if you can confiden

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tly send more of the same postcards - or if you need to make some changes.

Don't overlook postcards when you want to generate sales leads - or web site traffic.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hey're highly effective, very low-cost ...and they provide these 6 unique advantages you cannot get with most other types of advertising.

Copyright 2004 Bob Ledu

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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