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Digg It - 5 High-Impact Marketing Tips
Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense.
1. Promote Only One Thi
1. Promote Only One Thi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ng at a Time
Promote only 1 product or service each time you advertise. Many people have difficulty selecting one product when their decision forces them to delay or reject
Promote only 1 product or service each time you advertise. Many people have difficulty selecting one product when their decision forces them to delay or reject
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
buying something else they also want. When prospects cannot make an easy choice they often make no decision at all ...and you lose the sale.
Tip: Offer new customers a
Tip: Offer new customers a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
related product or service immediately after they buy from you. Many will accept your offer, producing an easy sale without jeopardizing the initial purchase.
2. Provide Mul
2. Provide Mul
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tiple Ways for Customers to Buy
Providing choices of what to buy will reduce your sales. But providing choices of how to buy will increase your sales. Offer many different
Providing choices of what to buy will reduce your sales. But providing choices of how to buy will increase your sales. Offer many different
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
is available.
3. Avoid Your Competitors
Look for some new niche markets you and your competitors overlooked. You may uncover a market you can dominate with little or n
3. Avoid Your Competitors
Look for some new niche markets you and your competitors overlooked. You may uncover a market you can dominate with little or n
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
o competition.
One quick and easy way to find profitable new markets is to sub-divide your current market into several narrowly defined niche markets. Then customize your adver
One quick and easy way to find profitable new markets is to sub-divide your current market into several narrowly defined niche markets. Then customize your adver
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
tising to the unique needs of prospects in each niche market.
Tip: You can narrow the appeal of an existing web site without losing its effectiveness with your main mark
Tip: You can narrow the appeal of an existing web site without losing its effectiveness with your main mark
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
et. Just create customized web pages for each market segment you want to target. Then add a link to each of these specialized pages on your home page.
4. Use Alternative Mar
4. Use Alternative Mar
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
eting
Look for alternative media your competitors may be overlooking. For example, many internet marketers are beginning to use direct mail postcards to generate traffic to
Look for alternative media your competitors may be overlooking. For example, many internet marketers are beginning to use direct mail postcards to generate traffic to
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
their web sites. It's a low cost way to bypass the heavy competition online.
A brief captivating message on a postcard with an enticing offer sent to the right prospects will
A brief captivating message on a postcard with an enticing offer sent to the right prospects will
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
generate a flood of traffic to your website - or a large number of sales leads.
Tip: Postcards are also an excellent low-cost alternative to email. People get so much em
Tip: Postcards are also an excellent low-cost alternative to email. People get so much em
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ail today that even legitimate messages are getting deleted unread. But they get few if any postcards. Your message is guaranteed to get their attention when it's delivered on a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
postcard.
5. Encourage Questions
You're walking away from a lot of easy sales if you don't encourage prospects to ask questions about your product or service.
Only in
5. Encourage Questions
You're walking away from a lot of easy sales if you don't encourage prospects to ask questions about your product or service.
Only in
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
terested prospects will take the time to ask questions. Many will buy ...especially if you answer their question quickly and completely. You can even include a promotion for you
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r product or service as part of your answer.
Make it easy for prospects to ask questions when they are at your web site or in other selling situations where there is no persona
Make it easy for prospects to ask questions when they are at your web site or in other selling situations where there is no persona
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
l contact. For example, provide a phone number or an email address they can use to ask questions.
Tip: If you find yourself personally answering a lot of questions, add
Tip: If you find yourself personally answering a lot of questions, add
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
a Questions and Answers section to your web site or your sales brochure. Include the answers to the most frequently asked questions. It will reduce the number of questions you h
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ave to answer personally.
Each of these 5 marketing tips provides a simple way for you to boost your sales quickly ...and for little or no new expense.
Copyright 2005 Bob Ledu
Each of these 5 marketing tips provides a simple way for you to boost your sales quickly ...and for little or no new expense.
Copyright 2005 Bob Ledu
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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