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Digg It - Quiz: Where is Your Marketing Message?
Wondering if your marketing message is dancing in the
spotlight right in front of your target market or is busy
cowering by the punch table nowhere near your customer
base? Take this quiz and find out.
1. Overall, you would describe your marketing as:
A. Going strong. You consistently get lots of good leads and sales from your marketing efforts.
B. Getting better. You're seeing some positive results, but you're always looking for
1. Overall, you would describe your marketing as:
A. Going strong. You consistently get lots of good leads and sales from your marketing efforts.
B. Getting better. You're seeing some positive results, but you're always looking for
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ways to improve.
C. Flat. Your sales are neither growing nor shrinking.
D. Don't ask.
E. You don't do much marketing. Or any marketing for that matter. Customers pretty much find you.
2. Your last marketing campaign was:
A. A huge success. It exceeded your expectations.
B. No complaints. You're pleased with your results.
C. Not sure. You didn't notice much change with your sales.
D. A waste of good m
C. Flat. Your sales are neither growing nor shrinking.
D. Don't ask.
E. You don't do much marketing. Or any marketing for that matter. Customers pretty much find you.
2. Your last marketing campaign was:
A. A huge success. It exceeded your expectations.
B. No complaints. You're pleased with your results.
C. Not sure. You didn't notice much change with your sales.
D. A waste of good m
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
oney.
E. You can't remember your last campaign. In fact, you don't think you've ever had one.
3. At the last Chamber of Commerce meeting, you bumped into a woman who you felt would be your ideal customer. Her response after you introduce yourself is:
A. "I'm so glad I ran into you. I've been meaning to talk to you in more detail about how your business can help me out."
B. "Oh, I think I remember hearing about you. Tel
E. You can't remember your last campaign. In fact, you don't think you've ever had one.
3. At the last Chamber of Commerce meeting, you bumped into a woman who you felt would be your ideal customer. Her response after you introduce yourself is:
A. "I'm so glad I ran into you. I've been meaning to talk to you in more detail about how your business can help me out."
B. "Oh, I think I remember hearing about you. Tel
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
me more
about what you do."
C. "Sorry. What did you say you do again?"
D. "Who are you?"
E. "Excuse me. I need to refill my drink."
4. While working out at your health club, you find yourself exercising next to your sister's new boyfriend. Even though you know he has no interest in your business, he starts quizzing you about what you do. After you tell him, he says:
A. "Oh, that's interesting." And changes the sub
C. "Sorry. What did you say you do again?"
D. "Who are you?"
E. "Excuse me. I need to refill my drink."
4. While working out at your health club, you find yourself exercising next to your sister's new boyfriend. Even though you know he has no interest in your business, he starts quizzing you about what you do. After you tell him, he says:
A. "Oh, that's interesting." And changes the sub
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ject.
B. "Yes, I think I've heard about your business." And changes the subject.
C. "Yes, I think I saw one of your ads in the paper last week." And changes the subject.
D. "Oh course. I've been seeing your ads all over the place." And changes the subject.
E. Changes the subject.
5. You run into one of your customers at a restaurant. He's sitting with a large group of people, but still jumps up to greet you.
B. "Yes, I think I've heard about your business." And changes the subject.
C. "Yes, I think I saw one of your ads in the paper last week." And changes the subject.
D. "Oh course. I've been seeing your ads all over the place." And changes the subject.
E. Changes the subject.
5. You run into one of your customers at a restaurant. He's sitting with a large group of people, but still jumps up to greet you.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
When he turns to introduce you to the rest of the
group, he:
A. Describes your business perfectly.
B. Gets it mostly right.
C. Manages to describe one aspect okay, although he got a couple major points wrong.
D. Described someone else's business. At least that's what you think he was doing. He certainly wasn't talking about your business.
E. Didn’t quite get your business' name right. For that matter, he didn't p
A. Describes your business perfectly.
B. Gets it mostly right.
C. Manages to describe one aspect okay, although he got a couple major points wrong.
D. Described someone else's business. At least that's what you think he was doing. He certainly wasn't talking about your business.
E. Didn’t quite get your business' name right. For that matter, he didn't p
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ronounce your name correctly either.
6. You feel like you're getting your money's and/or time's worth from your marketing efforts:
A. Most definitely.
B. Definitely.
C. Not sure.
D. Don't want to talk about it.
E. You're getting a great return -- after all, you spend hardly any time or money marketing so ANY return is huge.
7. Overall, how would you rate your marketing in terms of meeting your overall bus
6. You feel like you're getting your money's and/or time's worth from your marketing efforts:
A. Most definitely.
B. Definitely.
C. Not sure.
D. Don't want to talk about it.
E. You're getting a great return -- after all, you spend hardly any time or money marketing so ANY return is huge.
7. Overall, how would you rate your marketing in terms of meeting your overall bus
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ness' goals?
A. Exactly on track.
B. Doing pretty good. For the most part, your marketing is helping you meet your business' goals.
C. You're still in business so you guess something must be working. Although you're not exactly sure what.
D. Business isn't so hot.
E. What goals?
Scoring:
Mostly As. Your marketing message is definitely the life of the party. It's getting in front of your target market and your
A. Exactly on track.
B. Doing pretty good. For the most part, your marketing is helping you meet your business' goals.
C. You're still in business so you guess something must be working. Although you're not exactly sure what.
D. Business isn't so hot.
E. What goals?
Scoring:
Mostly As. Your marketing message is definitely the life of the party. It's getting in front of your target market and your
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
target market is responding to it. Better yet, you aren't
wasting your efforts reaching people who have no interest in
what your business does. Great job.
The only caution I would offer is to not allow yourself to be lulled into a false sense of security. Things change. Markets shift. Don't allow your current success to blind you to a new competitor or a new product or a changing marketing landscape. History is littered with compani
The only caution I would offer is to not allow yourself to be lulled into a false sense of security. Things change. Markets shift. Don't allow your current success to blind you to a new competitor or a new product or a changing marketing landscape. History is littered with compani
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s who allowed
themselves to lose market share or even be toppled by a
shift in the marketplace.
Mostly Bs. Your marketing message may not be the star, but it's certainly turning heads. While you could be getting more from your marketing efforts, you've definitely accomplished much. Your target market is both getting the message and acting on it. You're seeing a slow and steady growth in your business.
While everyone would love to t
Mostly Bs. Your marketing message may not be the star, but it's certainly turning heads. While you could be getting more from your marketing efforts, you've definitely accomplished much. Your target market is both getting the message and acting on it. You're seeing a slow and steady growth in your business.
While everyone would love to t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
he next "overnight" success,
truthfully that's not terribly realistic. Marketing is about slow
and steady growth – and even an occasional setback. While
huge marketing success is great as a goal, you should be
very pleased with what you've accomplished.
Mostly Cs. Your marketing message has about half of its dance card filled. Your business is flat. Probably as flat as your marketing. Your business is certainly not growing and may e
Mostly Cs. Your marketing message has about half of its dance card filled. Your business is flat. Probably as flat as your marketing. Your business is certainly not growing and may e
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ven be slowly declining.
While there's nothing wrong with holding the status quo, this is still a precarious place to be. If you're not careful, you could find your business sliding into the "business is not so good" category.
I would suggest taking a hard look at your marketing message. Maybe you're not reaching your target market at all. Maybe you're wasting your marketing efforts by getting your message in front of people who will
While there's nothing wrong with holding the status quo, this is still a precarious place to be. If you're not careful, you could find your business sliding into the "business is not so good" category.
I would suggest taking a hard look at your marketing message. Maybe you're not reaching your target market at all. Maybe you're wasting your marketing efforts by getting your message in front of people who will
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
never buy your
products or services. Or maybe you are finding your target
market, but your marketing message isn't persuading them
to do business with you. Maybe the marketplace or your
target market is changing. Or maybe it's a combination of
things.
Mostly Ds. Your marketing message is hiding in the bathroom and has been there for awhile. This is not a good place to be, but you already know this. If it isn't too late, I would su
Mostly Ds. Your marketing message is hiding in the bathroom and has been there for awhile. This is not a good place to be, but you already know this. If it isn't too late, I would su
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ggest a complete revamp of your entire marketing
plan. Maybe your target market isn't right. Maybe you have
too much competition. Maybe you're competing on price
(never a wise selling point). Maybe you're not differentiating
yourself enough from your competition. Maybe you're not
explaining your product correctly. Or maybe it's something
even deeper, a major problem with your product or
business.
But don't lose heart! It’s still ver
But don't lose heart! It’s still ver
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
possible to turn things
around. Remember, all successful people suffered
setbacks (and downright failures) at some point in their
careers. You can make a comeback.
Mostly Es. Your marketing message is still outside looking for a place to park. Many service-based, single-person businesses find themselves in this category – for instance consultants, coaches, graphic designers and (ahem) copywriters. You never really take the time to
Mostly Es. Your marketing message is still outside looking for a place to park. Many service-based, single-person businesses find themselves in this category – for instance consultants, coaches, graphic designers and (ahem) copywriters. You never really take the time to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
put together a
marketing plan or market yourself in any orderly manner.
When work falls into your lap, you happily snatch it up. When
it doesn't, you find yourself wringing your hands a lot.
Yes, I too was in this category. When I first started my business, I didn't write down my goals and promoting myself was haphazard at best. Believe it or not, I was actually pretty successful for several years using this model. I was lucky. I h
Yes, I too was in this category. When I first started my business, I didn't write down my goals and promoting myself was haphazard at best. Believe it or not, I was actually pretty successful for several years using this model. I was lucky. I h
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
d good, loyal clients who I could count on for
repeat projects.
However, even with good clients, you still end up with the "feast or famine" business model. Does this sound familiar? Work starts raining from the heavens, so you hole yourself in your office and focus on, what else? Getting the work done. And you're so busy with paying work, you stop promoting yourself. When you finish the work, you pick up your head, look around and
However, even with good clients, you still end up with the "feast or famine" business model. Does this sound familiar? Work starts raining from the heavens, so you hole yourself in your office and focus on, what else? Getting the work done. And you're so busy with paying work, you stop promoting yourself. When you finish the work, you pick up your head, look around and
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
discover there's nothing new
waiting for you. So you rush out, start networking and
contacting people and pretty soon the work is raining down
again. And you stop promoting yourself because you're busy
and…you get the picture.
In this model, you aren't really growing your business. You don't have time. You're either doing billable work or looking for billable work. Even if you use outside help during the busy times, the busy times d
In this model, you aren't really growing your business. You don't have time. You're either doing billable work or looking for billable work. Even if you use outside help during the busy times, the busy times d
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
n't last so you can't build your
business.
Speaking from someone who's been there, I would strongly, strongly urge you to take a hard look at your business, your goals and your marketing model. A regular, sustained marketing campaign can lead to regular, sustained work. Your cash flow will even out, and you can start outsourcing certain tasks on a regular basis so you can start growing your business.
(A note on Question 4 in case y
Speaking from someone who's been there, I would strongly, strongly urge you to take a hard look at your business, your goals and your marketing model. A regular, sustained marketing campaign can lead to regular, sustained work. Your cash flow will even out, and you can start outsourcing certain tasks on a regular basis so you can start growing your business.
(A note on Question 4 in case y
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ou thought I had the answers
reversed. The point of this question is to find out if you've
picked marketing vehicles that are reaching your target
market or if your marketing is so scattered it's reaching
people who have no interest in purchasing your products
and services. Don't waste your time and money driving just
anyone to your business – target people who have the
interest and the means to purchase your products and
services.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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