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As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ncreasing your leads, and subsequently your sales success, you might as well be throwing money out the window—literally.

All you have to do is reflect on your own Marketing to realize the truth in the old statement: 90% of Advertising does not work, problem being, which

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

90%? If you could identify and harness the 10% that does work, you would truly have power in your hands. Well, the fact is that you can.

Below are examples of Marketing that you can track. But don’t stop after implementing! If results are not analyzed on an ongoing basis,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nd consequently, what works is not repeated, you will be back in that 90% void.

A powerful ad

A good ad must follow these guidelines in order to reach its maximum potential and yield beyond your expectations:

1. Don’t make it look like an ad! The more it resembles the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

publication itself, the better results you will see. That is why an advertorial—an ad that looks like news or an editorial—is such a powerful device.

2. Make use of a strong headline. This requires a great deal of time and effort. As Hopkins himself stated, he would spen

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the most time on the headline, discarding many along the way. Only after having a bulletproof headline, would he continue with the rest.

4. Tell a story. Give readers a story that reels them in, with which they can really connect.

5. Make it newsworthy. You wouldn’t re

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ad the paper or your favorite magazine if the content were not newsworthy, right? Same goes for an ad. Make it substantial and important.

6. Include an offer. This is your chance to make them do something! Offer something they cannot resist and which will make them take

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

action… now. If you don’t offer anything, you greatly minimize the chances of making the sale. Think of this: what are the odds that they will be ready to purchase from you that instant that they came across your ad? Answer: extremely low!

7. Make it easy for people to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

contact you. 24/7 is ideal, but otherwise, make your phone or email or other type of access extremely straightforward and be responsive. Never intimidate your audience in any way when interfacing with them, so that they always feel comfortable and taken care of.

8. Hav

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a tracking mechanism in place. And this is the final key element. You must track your success! That is how you can be scientific in your approach, and what will ultimately reveal if your tactic is indeed successful or not.

You can track via a telephone extension, by den

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oting a Department in your address, or via a URL. Tracking activity on a URL (Web address) is extremely easy these days, and extremely powerful.

Lead generation and follow-up on the Web

Lead generation is how you collect prospectives as time goes on, making up the audie

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nce you will stay in front over time—in other words, you future customers. The Web, if used properly, can generate tremendously for you. And through automation, follow-up on those leads becomes both easy and a surefire way to win buyers over.

The important thing is to lu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e them on every page of your site via an offer that prompts them to submit their email address. Don’t let them go without doing so! Just like an ad, visitors are usually passing by, and will not likely return. Give them an article or other useful piece of information th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

at will then give you permission to stay in touch.

Once visitors have opted in, you store their email addresses for future (and frequent) communications. Staying in communication can look like this:

* A monthly newsletter that you send out. This does not have to be hard

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

work! You can have a short feature that you or someone on your team writes monthly. You can then supplement with a wealth of free content that is available on the Internet.

* An article of interest. This brings a topic of interest to you audience and educates them. You

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

are not selling what you do, but talking about it, or your industry, or some area that is intriguing to your readers. You position yourself as their perfect choice, but without the in-your-face selling tactic!

* A recommendation. Very powerful, as you are sharing informa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ion freely, creating trust and strengthening your bond. Recommendations can include a good book (on investment, good business practice, well- being), a piece of software, or performance improvement tool.

* A link to an informative area of your site. You can also point the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

m to a new area of your site—informative, of course, never bragging about what you do or who you are (think about what a turn-off that is to you as a consumer). By bringing them to a page or area that is of use to your visitor, you are sharing and educating. Should they

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

choose to navigate and learn more about you and your product or services—well, that is always their choice.

In this manner, you remain in front of your prospectives, and you do so with useful materials. They will appreciate it, and in constantly giving them information

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

that benefits them, you stand out as the expert and trusted source. Meaning the odds are in your favor of getting the sale in the long run.

Build your money-making machine with powerful tactics such as these, and watch your company grow in leaps and bounds. Best of luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Before writing about DVD Duplication and DVD Replication let’s determine the actual meaning of these words. Notice the closeness of the meanings of Duplicate and Replicate. This will help us to determine if there is a difference in the meaning of these words or are these words synonyms of each other.

As a franchisor often one will be presented with relatively simple transactions, which on paper have significance but in reality will not change the franchise relationship between the franchisor and the franchisee.

Before you make the leap into starting your own business - you need to ensure that you have all the attributes that will be needed. These checklists take you through all the major requirements.

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