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Personal contact with customers is a crucial element in the success of any new business – and it’s one of the most comm

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on casualties of growth. As a company grows, the president tends to fade away into his or her office. That can lead t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o loss of leverage right at the point when a company is starting to take off and needs it most.

The danger is that the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

company can become just another faceless entity that the customer deals with every day. This danger increases in this

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

era of reliance on computers to handle communications with customers. Think about instituting a policy of sending a p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ersonal thank-you note to each customer. It’s not that difficult to do if you stick with it. Just sit down one evenin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g per week and work through your list of customer contacts from the previous week.

Savvy companies will track customer

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

contacts in their contact-management databases, but you can get away with keeping a simple Excel spreadsheet of all tha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nk-you cards sent. Trust me, your customers will not forget it!

To really kick the personal touch into gear, spend on

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e day per month doing nothing but making “courtesy” calls to your existing customers. Don’t have any plans to do real

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

business – just call to say hello. Your clients will be pleased and astounded that you took the time just to check in.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

To ready your mind to play the role of friend rather than business associate, make the calls from home that day.

Rea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lly any little thing that you can do to make your customers feel that you remember them and care about them is priceles

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s. I have a particular customer that mentioned to me one day that she was a tremendous Ray Charles fan. Months later

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hen Ray passed away, I sent her a little note of condolence. I don’t think she will ever forget that gesture. She lat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er told me that I was the only one who mentioned anything to her that day. She had been feeling like nobody knew or ca

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

red until she received my note.

What opportunities to make personal contact with clients are you missing each day? Su

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

re, it’s easy to use convenient excuses like “I just don’t have the time,” or “I’ll get to it next week.” Just remembe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r how much more difficult and time-consuming it is to find a new client rather than to keep a current one.

In the end,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

taking time to keep in contact with your customers will pay a lifetime of dividends both personally and professionally

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We all know that answering questions about yourself is the main purpose of a job interview but did you know that listening is just as important as talking? In order to properly answer the questions asked, you need to know what the interviewer is fishing for in an answer and the way to do that is to actively listen to what he or she is saying.

Great companies look both internally and externally to help build business. One group fits into both those categories - your vendors and distributors. When looking to build sales or lower costs, challenge your vendors (and reward those who are successful) to help you grow your business and the bottom line. Not only should they have the expertise in the area they serve you, but they also have the additional insight of working with others and keep up with trends, cost projections, customer research, and so on. Here are a few ideas to have them help you:

If you sell products such as web hosting, wholesale camera equipment, a blog is great for posting content like product reviews, photography tips, and news that is all aimed at a very specific target audience.

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