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Digg It - Marketing On The Cheap: Join The What?
Your local Chamber of Commerce.
Now before you stop reading, I assure you this really works, and no, this is not an advertisement for the Chamber of Commerce although it may read like one.
What seems now like a hundred years ago I owned and operated a company that was made up of three components: a monthly magazine that we converted ove
Now before you stop reading, I assure you this really works, and no, this is not an advertisement for the Chamber of Commerce although it may read like one.
What seems now like a hundred years ago I owned and operated a company that was made up of three components: a monthly magazine that we converted ove
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
r to the Internet (http://www.sbmag.org); a graphic art studio; and an advertising agency. While we were in our infant stages, one of the tools I used to build a client base was a one hour consultation for new business start-ups on how to get business with little or no advertising budget.
This program was very successful, and we ended up
This program was very successful, and we ended up
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
with a number of excellent clients that stayed with us for years. Most, if not everything that I suggested in that one hour session many years back, is still valid today.
The first thing I would recommend for a new business owner was to become a joiner. If your business is a mama-papa business, you should both join an organization or tw
The first thing I would recommend for a new business owner was to become a joiner. If your business is a mama-papa business, you should both join an organization or tw
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
o, but not the same ones. Spread it out.
The first organization I always recommended joining was the local Chamber of Commerce. Your Chamber of Commerce should be the number one advocate for business of all sizes in your community. Most are structured about the same way with a variety of committees that deal with specific issues related
The first organization I always recommended joining was the local Chamber of Commerce. Your Chamber of Commerce should be the number one advocate for business of all sizes in your community. Most are structured about the same way with a variety of committees that deal with specific issues related
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
to different aspects that make up your community. Make sure you become active in the committee that has the closest relationship to your business. If you are a retailer, join the retail merchants committee; if you are a contractor, you may want to join the government affairs committee or the transportation and traffic committee, etc., etc
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
If the opportunity presents itself, you may also want to consider chairing one of these committees or gaining a seat on the board of directors. This will add instant credibility and more exposure to you and your business. But be selective and don’t take on more responsibilities then you want to do or, worse yet, than you can do. Failing
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
here can create negative public relations, the direct opposite of why you are there to begin with.
Most Chambers also sponsor any number of different networking opportunities ranging form mixers to field trips. Attend as many of these functions as you can, and always make sure you wear a nametag and have plenty of businesses cards with y
Most Chambers also sponsor any number of different networking opportunities ranging form mixers to field trips. Attend as many of these functions as you can, and always make sure you wear a nametag and have plenty of businesses cards with y
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ou. My favorites were the mixers. However, don’t be obnoxious about it. I have seen people attending chamber events and simply walking around and sticking their business cards in people’s faces and launching into some sort of sales pitch. This won’t get it done. In fact, all it will do is tick people off. Remember, you are only there to m
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
eet and greet people and make friends and contacts, not sell them something right then and there.
Also remember that most, if not all, people in attendance are probably there for the same reason you are. Quite often I found it more beneficial to listen more then talk. People that have something to say are appreciative of those that are w
Also remember that most, if not all, people in attendance are probably there for the same reason you are. Quite often I found it more beneficial to listen more then talk. People that have something to say are appreciative of those that are w
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
illing to listen. I can remember incidences where someone would say to me later that I really made a great impression on so-and-so, and that they thought what a great guy I was. In reality, I hardly said more then 20 words to so-and-so, but I did spend a half hour listening to him.
Some Chambers will arrange a ribbon cutting ceremony for
Some Chambers will arrange a ribbon cutting ceremony for
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
you when you first join, assuming yours is a new business. If your business is not all that new, they may be willing to do something similar in the way of announcing you as a new member to the Chamber.
Most Chambers have a monthly newsletter and accept press releases. Some also sell advertising at very reasonable price. Also keep in mind
Most Chambers have a monthly newsletter and accept press releases. Some also sell advertising at very reasonable price. Also keep in mind
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
that if you are an active member and maybe even a committee chairperson or board member, you may have your own column in the newsletter or at least a listing as a committee chair or member of the board. This listing usually will include the name of your business.
If your committee is dealing with important issues and or events, there ma
If your committee is dealing with important issues and or events, there ma
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
y also be additional benefits in the way of local media coverage. I always made sure I chaired at least one or two events a year, and I picked the ones that were most likely to effect a large segment of the community "in a positive way". This becomes important. For instance, you may want to think twice about chairing a committee to recall
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
the local mayor and opt instead to take over the Christmas Parade.
A lot of Chambers sponsor trade shows. If promoted right, these events will offer an excellent opportunity for you to showcase your business. The trade shows are sometimes limited to a specific type of business. An example may be an electronics show or a fashion show. Ob
A lot of Chambers sponsor trade shows. If promoted right, these events will offer an excellent opportunity for you to showcase your business. The trade shows are sometimes limited to a specific type of business. An example may be an electronics show or a fashion show. Ob
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
viously, if you sell running shoes, setting up a booth among nothing but big screen TVs and laptop computers may not be the place for you. On the other hand if you sell insurance, this may be the place for you to pitch homeowners insurance to people with a lot of high priced electronic gadgets. You have to pick and choose the right place
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t the right time.
Another function some, if not most, Chambers sponsor are seminars. Don’t miss the opportunity to present yourself as an expert in your field. Explore the possibility of becoming a presenter at a seminar being offered.
Don’t over look the possibility of selling your goods or services directly to the Chamber itself. It’s
Another function some, if not most, Chambers sponsor are seminars. Don’t miss the opportunity to present yourself as an expert in your field. Explore the possibility of becoming a presenter at a seminar being offered.
Don’t over look the possibility of selling your goods or services directly to the Chamber itself. It’s
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
a fairly good bet that, with little exception, they are not going outside their own membership to purchase anything unless they absolutely have to. If you do get a chance to do business with them, make sure you give them the best service and the best prices you can. The last thing you want to do is over charge or under serve what is prob
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ably the largest and most influential business organization in your area.
The list of possible exposure via your chamber is endless -- web site listings, yearly directories both on line and hard copy, referral services, business card racks, local maps and on and on. I can’t possibly cover all the advantages of membership. There will be m
The list of possible exposure via your chamber is endless -- web site listings, yearly directories both on line and hard copy, referral services, business card racks, local maps and on and on. I can’t possibly cover all the advantages of membership. There will be m
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
any other opportunities that your involvement will create for you. Yet, not all of the benefits can be, nor should they be, measured in dollars and cents. One of the greatest benefits of being a member will be in the overall pride and satisfaction that you will get, knowing you are a leader working to make your community a better place to
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
live. You can’t put a price on that.
Check out http://www.sbmag.org for a number of other ideas on promoting your business on a budget.
No permission is needed to reproduce an unedited copy of this article as long the About The Author tag is left in tact and hot links included. Reciprocal links will be considered. Email floyd@sbmag.org
Check out http://www.sbmag.org for a number of other ideas on promoting your business on a budget.
No permission is needed to reproduce an unedited copy of this article as long the About The Author tag is left in tact and hot links included. Reciprocal links will be considered. Email floyd@sbmag.org
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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