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Digg It - Wealth Knowledge & Power - Lost Secrets From Ancient Masters
Behold! He with the light cometh!
He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm
He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
you. You shall see as a blind man cured. Riding close behind comes with him the mysteries of wealth, knowledge, and power.
OK, so do I have your attention? I called you to read the ad and take action didn’t I? I made you “want” to read more, to “see” this light so to speak. Don’
OK, so do I have your attention? I called you to read the ad and take action didn’t I? I made you “want” to read more, to “see” this light so to speak. Don’
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
feel duped…J You have not been. What I present here is a simple psychology behind the reason someone responds to an advertisement. The “Lost Secrets” I refer to are right in front of you.
When you write a headline you must grab the readers attention within 2 seconds. That’s it!
When you write a headline you must grab the readers attention within 2 seconds. That’s it!
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
You get no more time. Do not stop, do not pass go, and certainly do not collect your $200. Certainly do not believe anyone who will tell you differently. To get your prospect to your offer your ad must be enticing, yet present a certain “hope” to the reader that what lies on the
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
other side of the text is a solution.
But, it should not be just any solution. This solution must solve a specific problem. There is no other reason to entice your prospects. You can think of tons of needs and wants but the simple, cut and dry, black and white of it is that your
But, it should not be just any solution. This solution must solve a specific problem. There is no other reason to entice your prospects. You can think of tons of needs and wants but the simple, cut and dry, black and white of it is that your
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
customer “needs” a “solution” to a “problem”.
This problem could be anything as simple as a new computer chair to the much more powerful and complicated ink pen. Every pun intended…J The pen offers you the ability to write, and what you write will be ads. Not just any ads mind y
This problem could be anything as simple as a new computer chair to the much more powerful and complicated ink pen. Every pun intended…J The pen offers you the ability to write, and what you write will be ads. Not just any ads mind y
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
u. But prospect pulling, customer converting, sales exploding ads.
Using the power of the pen, and the written word has caused wars and saved lives. It has placed a value upon every real and conceivable thing on the planet. When you see the written word it pulls you into it’s me
Using the power of the pen, and the written word has caused wars and saved lives. It has placed a value upon every real and conceivable thing on the planet. When you see the written word it pulls you into it’s me
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
aning. Too often today we are bombarded with advertisements that SCREAM at you to Buy, Buy, Buy Now! Get Rich Quick! Make Tons Of Cash Sitting On Your Duff! Either the guys that write these type ads are desperate or they are idiots.
Get real people. It doesn’t work as good as we
Get real people. It doesn’t work as good as we
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
l written, enticing, hope giving, problem solving, ads. Simple as that. Who else would try to sell you a SPAM blocker in an email you never asked for in the first place. They would argue that it’s clever, or that the sheer number of ads will pull in the money, and make it worth i
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
. They play the numbers game. Are you?
Are you simply throwing as many ads out there as you possibly can hoping someone will find you and your product? I tell you now that doing that is like throwing mud against a wall while standing next to it. Some will stick but most will com
Are you simply throwing as many ads out there as you possibly can hoping someone will find you and your product? I tell you now that doing that is like throwing mud against a wall while standing next to it. Some will stick but most will com
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
back and slap you in the face.
On the flip side of this advertising coin are the people who really don’t care. They are after, and only want one thing. Your money. They couldn’t care less whether they were providing a service to someone, or solving someone’s problem with a “win
On the flip side of this advertising coin are the people who really don’t care. They are after, and only want one thing. Your money. They couldn’t care less whether they were providing a service to someone, or solving someone’s problem with a “win
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
win” solution. This causes the real solution provider much grief and increases the distrust between the consumer and the salesperson/advertiser. Ultimately it makes the job of the “real” business owner that much more difficult.
Two of the oldest business ideals around are Qualit
Two of the oldest business ideals around are Qualit
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
and Quantity. Which one do you use in your business? Which one do you believe in? If you are of the latter group, than please stop reading this article right now. The internet would be a better place without these types of advertisers. Unless of course you are ready to change yo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
r world weary ways.
People are tired of reading ads that SCREAM at them. A few examples are:
· ALL CAPS!
· Excessive Punctuation!!!!!!
· Make 10 Million Dollars By This Time Tomorrow Night!
· Incorect Speeling!
Nothing turns a potential prospect off more than these types of
People are tired of reading ads that SCREAM at them. A few examples are:
· ALL CAPS!
· Excessive Punctuation!!!!!!
· Make 10 Million Dollars By This Time Tomorrow Night!
· Incorect Speeling!
Nothing turns a potential prospect off more than these types of
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ads. Yet we see them day in day out. Everyone has their own idea about marketing. Some work, some don’t. Some just simply play the numbers knowing they can always get about 1% conversion and don’t really care about writing good ads, fulfilling articles, or most importantly, solv
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ng the consumers problem.
You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be straightforward. Your prospects will know if you are not.
You must offer hope of a solution. Your prospects w
You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be straightforward. Your prospects will know if you are not.
You must offer hope of a solution. Your prospects w
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ll know if you are not.
You must be believable. Your prospects will know if you are not.
You must realize… Your prospects are not stupid!
I started to explain the solution principle to you when I described the chair. You don’t normally purchase a chair because it’s pretty, or
You must be believable. Your prospects will know if you are not.
You must realize… Your prospects are not stupid!
I started to explain the solution principle to you when I described the chair. You don’t normally purchase a chair because it’s pretty, or
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t because it matches the drapes. You don’t purchase a chair because it was on sale or even because you save money. In fact, you don’t buy the chair at all. You invest in the solution it provides. Remember this and your sales will show positive results.
Invest in your customer fi
Invest in your customer fi
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
st and he or she will invest in you and your product or service. Show credibility and trust, and your prospects will be more likely to purchase from you rather than your competitor. Be ethical, honest and straightforward in your ads and your bottom line will increase exponentiall
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
.
The old adage, “The customer is always right.” Is only part of it. The customer is always looking for a solution. Provide it to them and they will thank you for it with their order.
By: Eric Wichman
Founder: Pdtimes.com
? Copyright 2005 Eric Wichman. All rights reserved
The old adage, “The customer is always right.” Is only part of it. The customer is always looking for a solution. Provide it to them and they will thank you for it with their order.
By: Eric Wichman
Founder: Pdtimes.com
? Copyright 2005 Eric Wichman. All rights reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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