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Building business relationships through networking is a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

great way to build your business. The caveat? It's a slo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

process.

What are some of your options? There are many

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

leads groups, different chamber mixers, other focused ne

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tworking events and even online networking where you can

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

meet people.

What's the best route for you? It depends.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Make sure that the groups you attend include your target

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

market or the type of businesses that you can build a s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rategic alliance with. I recommend a mix of face-to-face

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and online networking.

Most groups allow you to attend

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ne or two meetings before you're required to join. Check

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

out a few. Make sure the group feels right and fits wit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your overall business goals.

Once you've decided on th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

appropriate groups, get involved! It's the best way for

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

people to get to know you and your business.

A word of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

caution. Remember, networking is about relationships.

D

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n't expect to walk into a new group and start slapping y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

our brochure and business card into everyone's hands (un

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ess that's the meeting format). In an unstructured netwo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

king environment it's a sure fire way to turn people off

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Plastic pens are great promotional items for everyday use, and customers who take them will use them, be grateful to you for them, and likely pass the pens on to friends, relatives, or even strangers over the course of time, possibly spreading awareness of your business and hopefully increasing your customer base.

When I watched John Stossell's show on the comparison between Michael Jordan's Air Jordan sneaker line and Stephon Marbury's Starbury line, I quickly realized that greed in America is becoming more and more the rule rather than the exception. To wit, the shoe experts cut open the two brands of sneakers and found that there were no essential differences -only price. That Marbury can sell his shoes for $15 while Jordan sells his for up to $175-200 per pair only shows that marketing hype is big business and that some people are just never satisfied in ripping off the public.

There are a number of totally unrealistic beliefs about the mail order business. To belive in any of them can be dangerous to your pocketbook.

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