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Take a moment to reflect on the current reality of your business. Is it everything you dreamed it would be or is it more like a nightmare?

Regardless of the current reality, your business can always improve. But how do you grow your business

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

from its current reality to the business of your dreams?

In order to take your business to new heights, you can't just take steps towards improvement... You have to take a leap!

Here are some tips to help you create the business of your dream

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s:

1. Increase Your (Ideal) Client Base:

Take some time to create your ideal client profile. Yes, your profile will include such attributes as: pays on time and easy to work with. But dig much deeper than that. Do you want a client who is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

respectful of your time?

What about a client who values your services and what you have to offer -- and is willing to pay for that value? And speaking of value, don't limit your ideal client attributes to someone who can afford to pay for

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your services. Include such qualities as: passionate about their business, has integrity, and believes in treating people with respect.

Once you have created your ideal client profile, seek out prospects that fit that profile. Increase your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ideal client base by giving these prospects a special introductory offer.

If you already have some clients that fit your ideal client profile, send them a thank you gift. Letting your ideal prospects and clients know that you appreciate th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

em will not only create goodwill, it will also create new referrals for you. Referrals that consist of your future ideal clients.

2. Increase Your Business Presence:

Now this may really involve taking a leap if the only marketing you are curren

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tly doing is placing an ad in the local paper and waiting patiently for a call from that ad.

The first step to increasing your business presence is to create awareness. Once this is done it is important to keep your prospects' attention and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eventually gain their trust. This means that instead of placing an ad and simply sitting back and hoping for a call, you create an ad that offers an informational pamphlet in the headline.

If the headline speaks directly to your target aud

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ience, they WILL call.

Once you receive the call, you need to put the prospect into your database and consistently follow up with them. Call or send a follow up letter a week later to see if they have any questions about the pamphlet they re

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ceived, and send a postcard to them at regular intervals featuring your newest special offer.

Offer something of value instead of a sales pitch, and you will steadily increase your business presence.

3. Increase Your Revenue:

Do you think it i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s impossible to achieve your dream of increasing your revenue by 25% or even 10% this year?

Think again. And now think about how you are currently selling your services.

Are you relying on networking and hoping that eventually someone will

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

remember you from a business event and give you a call -- and a sale? Take a leap and become a guest speaker at the networking events you usually attend. Don't stop there...

Send a proposal to speak at other networking events and business as

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sociations.

Create your own seminar or workshop and promote it. Whenever you are a guest speaker, always distribute handouts to go with your presentation. Include a coupon with a limited time special offer in your handout for the attendees.

B

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eing a guest speaker demonstrates your expertise and thus establishes your credibility with your prospects. A good presentation that includes a great special offer tailored specifically for the attendees will result in prospects calling you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

wanting to do business with you.

4. Work Backwards:

No, this doesn't mean work carelessly. It actually means quite the opposite.

Begin with the end in mind.

Think about where you want your business to be 3, 5, or even 10 years from now. What

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

will it take to build the business of your dreams?

Write down this vision and create goals based on what it will take to make your dream a reality.

Does your vision include a business that will allow you to take more time to pursue your per

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sonal passions while your business continues to grow despite your absence? Then start laying the foundation for that dream now.

Start working on your business instead of in your business. Utilize technology that will streamline your processe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s. Market more effectively so that you no longer have to struggle to get new clients.

5. Change Your mind...Change Your reality:

The key to creating the business of your dreams is within you.

Once you start believing that it is possible, you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will unlock doors that you never knew existed.

You took a risk when you started your business.

Now it is time to take a leap towards creating the business of your dreams.

Copyright 2004 Black Unicorn Communications, Inc.
All Rights Reserved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you ever just wanted to cringe while shopping at Zellers with your sweet toddler? I guess by now they know where the toy section is, and it just so happens you were speeding by hoping they might not see.

Customer Service is not as simple as students may surmise. But that does not mean that any business cannot at least improve upon their customer service. I suppose there is a book called; Customer Service for Dummies. And if you want to improve your customer service skills and you think you are a dumb dumb then let me offer a few tips on things you can do to make your current customer service even better.

One of the most common activities in school is fundraising. Organizations are constantly in need of cash that will help them fund their various projects. This is especially true with newly-created organizations that do not have yet the support of the school administration.

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