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Digg It - Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Most of us think first of the advertising troika of newspa
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
pers, magazines and TV. But there are a number of other op
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ions depending upon what you are trying to accomplish.
1.
1.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Create a sense of urgency. Direct marketing offers that c
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ntain a deadline for consumer action can create that sense
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
of urgency that motivates your customer to buy now.
2. F
2. F
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ill in the blanks. Brochures are a great vehicle for provi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ing the detailed information about your product's many ben
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
efits.
3. Be impulsive. Signage speaks to people when the
3. Be impulsive. Signage speaks to people when the
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
are in buying mode at the point of sale. Besides spurring
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
impulse buying, signs also act as a reminder, connecting
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
the dots to your other marketing efforts.
4. Get interact
4. Get interact
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ve. Your web-related marketing efforts can capture a consu
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
mer's attention, direct the prospect to additional informa
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ion to help educate and answer questions, ask for the busi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ness and make the sale.
5. Establish intimacy. Radio is a
5. Establish intimacy. Radio is a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
one-to-one medium that allows the marketer to build a clo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e connection with the prospect.
So, before you select you
So, before you select you
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r media, think about what customer action you want to spur
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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