Digg It - Business

Savvy event producers follow the Golden Rule: know thy audience. When they set out to create a special

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

event, the first thing they do is slip into the shoes of a typical guest. Understanding their audience

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

helps them choose the right location for the event, determine ticket prices, and select the proper adve

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rtising and promotional vehicles.

The same measured approach should go into selecting the entertainmen

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t. The right band, comedian or speaker will drive ticket sales, help secure sponsors and generate the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

right amount of excitement, glitz and glamour for the occasion. Indeed, the most carefully considered

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

entertainer can reach far beyond the event, generate a great deal of publicity, and build equity for yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur client or cause.

Such was the case when we booked Jessica Simpson at a corporate event for Chicken

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of the Sea. Most of America had seen, or heard about the episode of MTV's "Newlyweds" in which Simpson,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

while eating out of a can of Chicken of the Sea, wonders aloud whether it is tuna or chicken. This, al

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ong with many other gaffs, helped cement Simpson as America's favorite ditz.

By agreeing to appear for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Chicken of the Sea, Simpson showed she could laugh with us. And Chicken of the Sea laughed all the way

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to the bank. We secured her services for less than her usual rate and, though no press attended the ev

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ent, a post-event release with photo generated press coverage worth an estimated $1 million dollars (

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ad space equivalent). In our ten years of booking celebrities for events, this project had by far the b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

est return on investment (R.O.I.) for any client.

"How can I possibly replicate that?" you ask. Admitte

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

dly, Chicken of the Sea was very lucky. The planets and stars did align on that occasion. But the princ

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

iple of relevance still applies. Producers must commit to researching talent for common touch-points.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Whether you capitalize on current events as they did, or you focus on which talent best matches your o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

bjectives, the more relevant your talent, the better it will serve your needs. And, sometimes much more

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/30023/diggit-When-The-Stars-Align--Choosing-the-Right-Entertainment.html">When The Stars Align - Choosing the Right Entertainment</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/30023/diggit-When-The-Stars-Align--Choosing-the-Right-Entertainment.html]When The Stars Align - Choosing the Right Entertainment[/url]

If you are considering freelance work, there is one big mistake you should avoid as you go freelance. Here is what it is and why you should avoid it.

One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper.

If you are in the mobile car wash business or mobile automotive detailing sector you are well aware that your very best customers come from referrals. Phone book ads, flyers and people who simply see the signage on your rig are not usually the best customers.

Tags

Links

Digg It - When The Stars Align - Choosing the Right Entertainment

Related Articles: