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Celebrities are the tastemakers that drive brand awareness and usage. Celebrities driv

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e the direction of trends. For example there has been a huge resurgence in the Pabst B

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lue Ribbon brand. They are the second fastest growing beer in the US and they have not

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

spent a dime on advertising. How did they resurrect this brand without spending a fort

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

une on re-branding efforts? Pabst Blue Ribbon Beer has risen to the top through celebr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ities using the brand. Rock musician “Kid Rock” was seen wearing a PBR belt buckle and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

T-shirt and from there it’s history. Here are 7 solid ways you can build your brand th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rough celebrity and tastemaker usage without breaking the bank.

1.) Sponsor local or

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

national high profile events. Sometime you can do this on a product donation basis.

2

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

) Underwrite bands or artists in your market that you believe have a chance to make it

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

big. Sometimes your investment will be as small as printing posters or placing ads fo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r them that always contain your logo.

3.) Create and produce your own signature event

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and invite the press and local celebrities and tastemakers. Remember, if you give some

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

body and experience… they will never forget you.

4.) Find out where your local tastem

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

akers are hanging out and get your products there.

5.) Send care packages with your p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

oducts to local tastemakers, celebrities and news personalities. Make sure your contac

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t information is enclosed.

6.) Create a loyal street team or crew of individuals that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

can sample your products where tastemakers are hanging out.

7.) Build a relationship

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

with one tastemaker and make them your brand surrogate.

With these efforts and good t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

iming your products will be in the hands of tastemakers and from there... it's history

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Profit the foremost purpose of any business venture. A company is set up or an investment is made with the key aim of generating profits out of operations. The invested material and non-material resources must be utilized so as to earn enough to cover up the cost and generate an additional mark up. The key issue than that confronts the leader or the owner is: How to improve sales profitability?

Building trust with those you work with, especially if you manage them, is vital. There are a few things that are vital that you get clear on - they are not challenging, but they are important and will require that you stick to these rules - or run the risk of damaging the relationships that you work so hard to create...

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