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Digg It - The Top 10 Ways to Market your Business or Professional Practice Without Advertising
Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
! But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from your services, and you won't make any m
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ney. So, marketing is a necessity. Advertising is one form of marketing, but it's terribly expensive. Here are the Top 10 alternatives:
1. Contact 5 past customers or
1. Contact 5 past customers or
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
referral sources to thank them for their business and ask them to evaluate the quality of your service. Let them know they are the most important part of your researc
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
and development program. Listen to their suggestions!
2. Re-do your business cards, brochures or letterhead. Up-date your slogans, be certain your use of colors, tex
2. Re-do your business cards, brochures or letterhead. Up-date your slogans, be certain your use of colors, tex
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tures and headlines is appropriate and represents precisely the image you want to convey. Hire a graphic designer. Don’t skimp on your first impression!
3. Announce a
3. Announce a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
new program, new products, new hours, new personnel or new policies. So long as it is real and improves the quality and level of your service, this is news that custom
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ers, clients and the media will want to know about.
4. Attend and participate in networking opportunities. From business open-houses to neighborhood picnics, to greet
4. Attend and participate in networking opportunities. From business open-houses to neighborhood picnics, to greet
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ng people you’ve done business with when you see them around town, always look for ways to remind people of who you are and the services and benefits you provide.
5.
5.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Cooperate with other organizations to achieve name and brand recognition you couldn’t achieve on your own. Sponsor a local softball team, join with a radio station to
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ponsor a contest, or participate in a charity golf tournament. Partnerships can bring huge rewards!
6. Offer a seminar, class or workshop. Local news media will often
6. Offer a seminar, class or workshop. Local news media will often
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
cover an interesting topic, and it’s a great way to make people aware of your services. Charge little or no admission, have great handouts and materials, and get a cr
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
wd together.
7. Use direct mail. Typically, we think of this as "junk mail" going to thousands of people, but more often it’s a matter of using your word processor to
7. Use direct mail. Typically, we think of this as "junk mail" going to thousands of people, but more often it’s a matter of using your word processor to
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
write a personal letter to 200 past customers, colleagues, or even competitors. Make it interesting, personal, and remind them of your special niche or unique service
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
. Include a coupon or certificate. Make sure your direct mail is not "junk"!
8. Form an alliance with your suppliers, colleagues or (even) your competitors to offer
8. Form an alliance with your suppliers, colleagues or (even) your competitors to offer
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
a "combo" package that neither of you could offer alone and share the marketing expenses. Attorneys and accountants can offer compelling packages. A massage therapist
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ight pair with a Chiropractor, a gym, or a weight-loss program. Who can you team up with?
9. Review everything a potential customer sees or hears when they do busines
9. Review everything a potential customer sees or hears when they do busines
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s with you. How do you answer your phone? Do your signs needs re-painting, is your lobby attractive and comfortable? Is your desk a mess? Do you take pride in your app
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
arance and take time to make clients comfortable? It’s all in the details!
10. Re-submit your web page to at least 5 search engines this week. Each search engine has
10. Re-submit your web page to at least 5 search engines this week. Each search engine has
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
it’s own rules and you don’t want to flood them, but it is wise to up-date your listing at least every few months. (And, if you aren’t on the web, well, that’s tip #11
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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