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Do you have a list of marketing ideas that you'd like to implement, but just never seem to get aroun

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d to actually doing some of them? Who has the time?

Creating a marketing calendar is the only way t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

make sure you stick to your plans. Take it seriously – don’t forward today’s marketing to-do into t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

morrow’s list or you’ll fall behind right away. Here are some tips to keep you on track:

1. Do you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ave a slow time of the year? This is the best time to brainstorm and create your marketing plan, and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

then put it into a marketing calendar. Start with your current list of marketing to-do’s, and add to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

it.

2. Now that you have your list, make note of those things that you absolutely want to do, or ha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e to do. This might be things like having a logo designed, and then creating your website. Or, maybe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you have a new product or service that you need to create a press release for.

3. Decide how many o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your marketing tasks you can accomplish each week. One task each week? Two? Three? Be realistic – y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

u don’t want to say you’re going to accomplish three things a week, find out you can’t do it, and th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

en give up on the whole list!

4. Do some of the items in your list need to be done at a particular

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ime of year? Make note of these items and schedule them into your calendar first.

5. Do some of the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

items need to be done on a regular basis? Perhaps you send out a monthly ezine, or a quarterly maili

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g. Be sure to schedule these recurring items into your calendar.

6. Now it’s time to prioritize the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rest of your list. Note which items are most urgent, and schedule them into your calendar. Move down

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your list until all items are scheduled.

Voila - your marketing calendar is done! Now make sure tha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you incorporate it into whatever calendar system you use for everyday. By having a marketing calend

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r, you avoid the common situation most entrepreneurs find themselves in – waiting to market their bu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

iness when business is slow. Who knows, maybe you’ll find that the slow times aren’t so slow anymore

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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