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Digg It - Forward Thinkers Stay Ahead of the Curve
What is it like from a marketing perspective to be yesterday’s news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don’t have to put on our creativity cap to craft an innovative strategy.
But, there’s a certain attractive quality around someone who markets his or her business on t
But, there’s a certain attractive quality around someone who markets his or her business on t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
he edge. They stretch their thoughts and ideas into new territories to create an innovative way of packaging or presenting their product or service. Shifting ourselves to be forward thinkers, one step ahead of everyone else when it comes to marketing our business might be something to consider when attracting new customers and clients.
Here are some ways to add s
Here are some ways to add s
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ome zip to your marketing.
1. Try a new mental environment. Involve yourself in new mental environments. Read different materials or magazines. Take a class in creativity or in an area completely unknown or outside of your general interest area. Or, better yet, find a coach who works on the cutting edge to experience their way of thinking.
2. Consider other
1. Try a new mental environment. Involve yourself in new mental environments. Read different materials or magazines. Take a class in creativity or in an area completely unknown or outside of your general interest area. Or, better yet, find a coach who works on the cutting edge to experience their way of thinking.
2. Consider other
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
industries and study how they market to their customers. How do pharmaceutical companies market? How do construction materials companies market to homebuilders and real estate developers? How do Realtors market to their home buying and selling prospects? What tools and techniques are they utilizing that you might capitalize on and try in your business? Consult
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
trade magazines or make contacts in different industries and find out how they market to their clientele.
3. Take a look at fads. As a forward thinker, look at the current trends and see where they can take your business. When PDAs first appeared, all sorts of businesses were scrambling to create software that was compatible with this new technology. From those
3. Take a look at fads. As a forward thinker, look at the current trends and see where they can take your business. When PDAs first appeared, all sorts of businesses were scrambling to create software that was compatible with this new technology. From those
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
new innovations, many new types of software and other electronic devices were created. MP3 technology really pulled the invention of the IPOD forward. What new trends or fads do you see out there?
4. Stay one step ahead. There are many benefits to staying in the future with regard to marketing. You do this by reading widely, networking with people in a variety
4. Stay one step ahead. There are many benefits to staying in the future with regard to marketing. You do this by reading widely, networking with people in a variety
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
of industries, and spending quality time thinking about where you want to take your business. The future is all about possibility thinking. Let the future pull you forward to success.
5. Revise your vision. As you uncover new information that would be helpful to your business, make sure that you revise your vision of your business. It’s vital that you keep yo
5. Revise your vision. As you uncover new information that would be helpful to your business, make sure that you revise your vision of your business. It’s vital that you keep yo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ur plans for the future up-to-date. Review your business plan with frequency, no less than quarterly to ensure that it is still on target with your vision, mission, and most importantly with what your clients or customers most want.
6. Be willing to risk. Part of staying ahead when it comes to marketing is to adopt a mental attitude that you are willing to take
6. Be willing to risk. Part of staying ahead when it comes to marketing is to adopt a mental attitude that you are willing to take
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
risks, whether it result in great rewards, or equally great failure. While you should do the proper research, check facts, and craft detailed plans for all of your marketing efforts, you must be prepared for the risks associated with anything that you do. By engaging in future thinking, possibility thinking, you might be risking failure that your clients or custom
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ers just aren’t ready for it. But, at the same time, you’ll be making great strides if they are. You may become a trendsetter in the market place, a very nice place to be.
7. Stand strong. We can all agree that being a forward thinker involves a great deal of risk – both on the upside and the downside to your business bottom line. You also need to be prepared
7. Stand strong. We can all agree that being a forward thinker involves a great deal of risk – both on the upside and the downside to your business bottom line. You also need to be prepared
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
or the effect it might have on your ego. When you put yourself out there with new marketing ideas, you need to be prepared for not only the criticism that you will receive from envious competitors, but also the praise and congratulations that will come from others. Don’t take it personally. It’s just business.
8. Change your physical surroundings. It’s amazing
8. Change your physical surroundings. It’s amazing
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
how much our environments can influence not only our health and happiness, but also the thoughts that we think. Try changing your physical environment and see what new ideas might come to mind. Take a walk in the park or go for a drive in the country. If you can’t get away, enjoy a bubble bath by candlelight. Nature or natural settings are usually quite inspira
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
tional to most people and might be just what you need to come up with your next great idea.
9. Be ready. Forward thinkers have a natural mindset that is open to accepting great success coming their way. They don’t think about how or why they can’t do something, but how and why they can. Their attitude is one geared towards seeing the abundance in everything aro
9. Be ready. Forward thinkers have a natural mindset that is open to accepting great success coming their way. They don’t think about how or why they can’t do something, but how and why they can. Their attitude is one geared towards seeing the abundance in everything aro
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
und them and to expecting more in the future. This momentum carries through into all of their marketing efforts.
10. Expand your vocabulary. As previously mentioned, forward thinkers read widely. Continually challenge yourself to adopt new words to describe what you do. At one time, computer IT firms were referring to themselves as factories. That seemed to a
10. Expand your vocabulary. As previously mentioned, forward thinkers read widely. Continually challenge yourself to adopt new words to describe what you do. At one time, computer IT firms were referring to themselves as factories. That seemed to a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ppeal to their clientele at the time. What words from other disciplines or industries might add an interesting angle to your marketing? If you can’t find the right words to describe your product or service, try inventing some. Be creative.
11. Learn from the past. While forward thinkers do spend a lot of time in the future, they can also come up with great mark
11. Learn from the past. While forward thinkers do spend a lot of time in the future, they can also come up with great mark
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ting ideas by looking to the past. Skim history books, read biographies of great men and women, or ask elderly folks about what life was like in the past. The new insight that you gain might be just the thing that leads to a new marketing campaign, product or service idea. While the future is where it’s at, there might be some valuable ideas in the past.
12. Be
12. Be
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
free of the burdens of the past. Acknowledging the past is great, but living in it as a marketer can mean the demise of your business. Free yourself from well-worn ways that don’t bring you the results that you need. If your industry is saturated with a particular idea or product, think of ways to re-invent it. Don’t do the same things that you did in the past
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
if they aren’t getting you the results you desire. And, even if they are, what innovation might you make which would produce even better results?
13. Check your thoughts at the door. Forward thinkers look at each marketing challenge on its own merits. Don’t get mired in preconceived notions about the way the next marketing idea might turn out based upon your pa
13. Check your thoughts at the door. Forward thinkers look at each marketing challenge on its own merits. Don’t get mired in preconceived notions about the way the next marketing idea might turn out based upon your pa
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
st results. Instead, look to the future with excitement. The future is yours to create – how it looks is up for grabs.
14. Continue to develop yourself. Strengthen your personal foundation. As you change yourself, you will change the thoughts you think and the things you create for your business. As you evolve, your business evolves.
15. Make change your fr
14. Continue to develop yourself. Strengthen your personal foundation. As you change yourself, you will change the thoughts you think and the things you create for your business. As you evolve, your business evolves.
15. Make change your fr
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
iend. Forward thinkers embrace change. They know that to get from today to tomorrow that they will need to make changes in the ways they think about and market their business. Instead of fearing change, welcome it with open arms. You never know what incredible opportunity might await you.
© Copyright 2004 Alicia Smith Consulting & Training. All Rights Reserved
© Copyright 2004 Alicia Smith Consulting & Training. All Rights Reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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