Digg It - Business

TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON ZERO DOLLARS!

I come across so many people that absolutely freak out when they think about having to market their business. Heaps of questions come up like, ‘Where do I start?’, ‘I hate selling’, ‘How do I market my business when I don’t have any money?’….. Most of these people absolutely LOVE what they do, but detest having to ‘sell’ their service to receive an income from it.

You’ll love it when I say it’s easy to sta

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rt and anyone can do it with a little planning and preparation, you DON’T HAVE TO SELL, yes believe it! If you market well and consistently you won’t EVER have to sell again – now how’s that for great news?! And best of all you DON’T NEED MONEY to do it. Its music to your ears isn’t it?! And it’s true, I created, built and established a business that replaces my income from every job I ever had based on some simple strategies that you can adapt to your business and yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r style – and in addition to that, they’re easy and I’D LOVE TO SHARE THEM WITH YOU RIGHT NOW! Ready? You’ll be surprised….

These 10 strategies are what I would call the basic backbone of any marketing plan and are important to anyone wishing to build a successful business. They’re so easy that sometimes people overlook them, or worse, think they’re not important enough to warrant doing, which often results in a fatal outcome.

1. BE PASSIONATE love what you do and l

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t it show! Doing business with someone who is excited, passionate and happy, is completely different to doing business with someone who is grumpy, bored and even angry. Now this doesn’t mean you have to leap up excitedly and run over and hug the person when they meet you! All it means is being nice, friendly, helpful, focused and present for your customer and their needs – now isn’t that easy?? If you’re doing something right now that you aren’t passionate about, stop

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

causing yourself and everyone you deal with pain – instead look at things you do love doing and can do passionately… All that’s stopping you from doing it is YOU…

2. KNOW WHAT YOU WANT TO ACCOMPLISH IN YOUR BUSINESS AND KEEP FOCUSED if you don’t have a plan in place of where you wish to be, and how you want you business to be functioning in a year or 2 – then you’re on the road without a map! You’ll go round and round in circles, and life will be a little chaotic. No

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

only will you be confused, in most cases your clients and team will certainly feel the adverse effects of this lack of direction too. Start thinking about where you see yourself and your business this time next year, then go about setting up little goals (or steps) for yourself that are achievable between now and then to ensure you set yourself up for a successful and profitable outcome.

3. HAVE SOME SUPER EFFECTIVE SYSTEMS IN PLACE to back you up in business. Make

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ure you’re organised with systems that will assist you and your clients. Simple strategies like having a diary or schedule so you don’t double book or forget things. A phone that works and has good coverage if it is a cell phone, a quick and easy system and standard in place to return calls if you miss some. Let’s face it, if you’re returning calls to clients a week later, it’s highly possible that you will have already lost their business. If you send out quotes, hav

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a system such as diarizing a follow up call. Systems can make or break your business. Stick to your schedule so you’re not running behind. If you’re continually late, can’t find things when clients call you up, your payment system is off the rails, products are late etc then you’ll find your clients start to dwindle quickly. So challenge yourself to implement at least one effective system per week that can make your life and your clients’ lives a whole lot easier.

4

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

SPEAK UP silent passion is not going to get you anywhere. If people don’t know what you’re doing then how can they do business with you, or refer you to others? One of the cheapest and most powerful marketing strategies is networking. That doesn’t mean you have to impose yourself on everyone who comes into your space! Instead it means to be prepared for what you will say when the opportunity arises or when you can create an opportunity to communicate with the person

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

bout what you do. And remember to speak up to your family and friends; this is a real bug bear among many entrepreneurs and small business people starting out. Don’t be shy about what you do, or what you are creating for yourself – speak up, be proud!

5. LIST YOUR BUSINESS with online sites that will happily have your business submitted and shown on their directory for free – get out there! If you have a website, you’ll find numerous businesses or organizations in yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r local area, state, country and also globally that will accept an online listing from you. Remember this opportunity can help you build your exposure and profile. Take ? an hour each week to list your business somewhere different. Just make sure you keep track of who they all are so you can update your details if necessary in the future.

6. BUILD GREAT RELATIONSHIPS its amazingly important with everyone you deal with. Building great relationships with your clients c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

an increase business, profitability and longevity beyond your wildest dreams if done well. It’s just as important to build good relationships with your associates, you’d be surprised how many sales reps, suppliers and clients can feel the energy of a happening, successful and happy business when they walk into your business, and you’ll be surprised at how these people can talk! Make sure they talk about you for the right reasons.

7. ADD VALUE to your clients in any w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y you can. There are so many people out there giving standard service, it’s actually not that hard to give superior service. If you’re not sure where to start, simply ask your clients how else you could help them! Also remember to ask them what they’d be willing to pay for that extra value or service. Basics such as remembering their birthday or something else that’s important to them so you can send a Christmas card or small gift with their interest in mind etc. Litt

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e things such as, if your client is into golf an email to let them know of an upcoming golf event with a ‘saw this today and thought you may be interested in it, happy golfing, jack’ or a golf ball with your logo on it given to them out of the blue, and if you really have some money in the bank a round of golf for 2 at the best golf club in their area… Obviously you need to put your prices up to ensure you’re not running at a loss but people buy value – they love to b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

made to feel special and this is what the marketing strategy ‘adding value’ is all about. Until you can afford to spend some $$$, a cold water or cup of coffee, a call, an email or a bit more time in getting to know your client goes a long way.

8. DO THE LITTLE THINGS EXCEPTIONALLY WELL EVERY SINGLE TIME you’d be surprised at how well that rates in a clients mind. Things like being on time, such a small thing but how many times have you heard people complain that th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ir tradesman, doctor, hairdresser etc who was late? How many times did that professional call you prior to you arriving at the site to it to let you know they were going to be late? I can guarantee you with all of us put together, we’d be able to count the amount of times (if any) on our fingers! Such a little thing makes your client feel respected. And just how much effort does it really take?? Hardly a thought, all it really entails is a little system to be put in p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ace for you and your team to follow through on it every time to ensure your client is respected and will come to you again.

9. ASK THE BIG QUESTION which is, how did they find you, where did they hear about you? Every business big or small needs to put this at the top of their list. If you don’t know where your clients are coming from then how on earth do you know what marketing initiatives are working? There is a valid quote that goes ‘Only 50% of marketing works, d

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you know which half is working for you?’ Amazingly many don’t, and that’s because they don’t ask their clients that all important question.

10. DON’T GO IT ALONE you don’t need to! How many millionaires and business success stories have said they had mentors and coaches that were instrumental in helping them get there? LOADS!!!! Most will tell you they had a little help and guidance, the truly honest ones will tell you they could not have done it without their mento

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s and coaches. There is no shame in asking others for help, truly, you don’t need to walk this path alone, after all, anyone who has ever had a business knows what a huge task it is. You can fast track yourself, save yourself loads of time, energy and money, AND your sanity if seek out some people who are excellent at areas you need experience in. Some excellent Zero dollar solutions and hints can come in the form of simply signing up for a newsletter or free teleclas

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on subjects of interest. It’s a terrific and low cost starting place to help you build up your business. Try mine for more marketing strategies and ideas each month – sign up on the website www.marketingtosuccess.com

If you’re having problems with getting your business off the ground or need to lift it to the next level, sign up for an introductory session with Rachael for just $100USD, you’ll also be able to claim it as a business expense for training and marketing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/30124/diggit-Marketing-to-Success-on-a-ZERO-Budget.html">Marketing to Success on a ZERO Budget</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/30124/diggit-Marketing-to-Success-on-a-ZERO-Budget.html]Marketing to Success on a ZERO Budget[/url]

Everybody's heard that you shouldn't ask about the salary on your first interview for a job. But when is the right time? Careers expert Liz Ryan shares her approach to broaching the salary issue.

There is no question that Richard Parkes Cordock is an inspiration. In his own personal quest to develop his entrepreneurial abilities he interviewed 25 ultra successful millionaire entrepreneurs on everything from the developing the millionaire mindset, right down to dealing with setbacks and disappointment. Fortunately for all of us, he decided to organise what he learnt into the ground breaking education program called the Millionaire MBA.....

Tags

Links

Digg It - Marketing to Success on a ZERO Budget

Related Articles: