Digg It - Business

One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoti

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng and marketing your company. As you write your business plan, it is helpful to make this list to start to develop an idea of who your customer base

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

will be.

The first source of clients would your family and current friends and acquaintances. Depending on your product or service, these people may

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ctually become your clients, as well as being family and friends! When making this list, it is important to write down everyone you know- EVERYONE! No

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t necessarily because they will become your customer, but in Part Two of this article, we will discuss how these people will LEAD you to customers.

T

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e following is called a MEMORY JOGGER. It is used to...you guessed it...JOG YOUR MEMORY! You may find it helpful to save this list to a file, and prin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t it out to work on over a period of time. Write down everyone- not just the ones who you think would be clients.

Memory Jogger List

RELATIVES

Pare

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nts
Grandparents
Sister
Brother
Aunt
Uncle
Cousin

WHO IS MY:

Lawyer
Milkman
Insurance Agent
Mailman

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Accountant
Paperboy (Parents)
Congressman
Dentist
Pharmacist
Minister
Veterinarian
Florist
Physician
Opt

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ometrist

WHO SOLD ME MY:

Furniture
Appliances
Office Equipment
Camper
Boat
Vacuum Cleaner
Glasses/Contacts
Weddin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Rings
Business Clothes
Hunting License
Fishing License
T.V./Stereo
Car/Tires
House

I KNOW SOMEONE WHO IS A:

Nurse

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

> Golf Pro
Student
Fashion Model
Security Guard
Sheriff
Fire Chief
Secretary
Welder
Music Teacher
Art In

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

structor
Seamstress
Carpenter
Pilot/Stewardess
Bus Driver
Bank Teller
Garage Mechanic
Editor
Lab Technician

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Printer
Restaurant Owner
Office Manager
Surgeon
Librarian
Real Estate Agent
Interior Decorator
Lifeguard
Fis

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

herman
Waitress
Notary Public
Antique Dealer
Contractor
Chiropractor
Electrician
Motel Owner
Dietitian

I KNOW

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

SOMEONE THAT:

Lives Next Door
Is my Barber/Hairdresser
Teaches My Kids
Was my Best Man
Was My Maid of Honor
Was my Photograp

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

her
Is My Baby-sitter
Was My Navy Buddy
Goes Bowling with Me
Is my Former Boss
Was My Teacher
Repaired My TV
Teache

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s Ceramics
Was in my Car Pool
Cuts My Grass
Painted My House
Owns My Apartment
Is in Rotary, Lions
Is in My Book Club

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Dry Cleans My Clothes
Hung My Wallpaper
Sells Me Gasoline
Delivers Parcels & Packages
Sells Ice Cream

This short list will prov

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ide you with about 100 contact names- a great start for any business. Next week we'll talk about what to do with the list once you have completed it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Developing a Contact List- Part One

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