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Do you think you don't have enough time to market? Here's a solution tha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t can help you get started on marketing, or any other task you've been p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

utting off.

Promise yourself you will spend 15 uninterrupted minutes wo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rking on one aspect of marketing. Edit the copy for your brochure. Updat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your e-mail signature file. Make some phone calls. Revise a web page. S

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

end a letter. Post a message to an e-mail list. Or identify a media outl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

et and send your most recent press release to them.

You'll be amazed by

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

what you can accomplish in just 15 minutes. Think you can't get anythin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

done in that short time? How long does it take to clean your house? How

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

long does it take if your mother-in-law will be there in 15 minutes? I

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rest my case!

Set a timer (so you don't watch the clock) and focus on y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

our task for 15 minutes. Don't answer the phone or get distracted by any

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hing else. When the timer goes off, you can stop. Of course, if you are

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on a roll, you might want to keep going for a little longer, but don't k

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eep at it for so long that you lose focus.

There is nothing magic about

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

15 minutes. Make it 20 or 30 minutes, if you wish. Just commit to spend

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ng that time intently working on the task at hand.

By the way, this tec

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hnique can work for anything else you've been putting off. Tackle filing

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

for 15 minutes a day and watch the stacks of paper shrink.

Schedule yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur 15 minutes every day and see how that 15 minutes affects your results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You should never forget to celebrate Secretaries Day. This day commemorates all the hard work your office assistant and many others around the world have put in to keep you on time, organized and up-to-date on the job.

I often recommend that my clients consider offering free consultations. They provide a great opportunity to get a “foot in the door” while, at the same time, allowing a relationship (i.e., rapport and trust) to begin to form. To the extent you decide to offer free consultations, I recommend the following guidelines:

Why is it imperative to have a company E-Mail Policy? It is simply good business, that's why! In addition, having a clear and detailed e-mail policy in place, one that employees sign and date before they are allowed access through your businesss' computers, is critical to you being able to enforce or react to situations that may arise at a later date.

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Digg It - 15-Minute Marketing: Lots of Results in Little Time

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