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Digg It - The Illusion of Print Mail Services
If ever there was a lazy way to easy profits in mail order it has
to be the concept of letting someone else do all the work for
yo
to be the concept of letting someone else do all the work for
yo
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
u.
In theory, it works like this:
You send a camera-ready circular or ad to someone who advertises
a print/mail service an
In theory, it works like this:
You send a camera-ready circular or ad to someone who advertises
a print/mail service an
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
d they will print and mail it (along with
many others) to 1,000 to 25,000 names on their own list. You
simply pay a one-time charg
many others) to 1,000 to 25,000 names on their own list. You
simply pay a one-time charg
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e while they do all the work. Now,
multiply this by 5, 10 or more such services and you could (still
theoretically speaking, of co
multiply this by 5, 10 or more such services and you could (still
theoretically speaking, of co
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
urse) have several thousand of your
offers in the hands of prospective buyers within a few weeks.
The problem, is that it doesn't
offers in the hands of prospective buyers within a few weeks.
The problem, is that it doesn't
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
work that easily, at least not to
the point of making it profitable for the dealer who expects to
become delunged with orders. Eve
the point of making it profitable for the dealer who expects to
become delunged with orders. Eve
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
n the very best mailers in the
business can produce only a small percentage of return for their
clients, so you would have to have
business can produce only a small percentage of return for their
clients, so you would have to have
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
a very high markup on your
offer and reach millions of people if you hope to make it
profitable. If you already have a test-proven
offer and reach millions of people if you hope to make it
profitable. If you already have a test-proven
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
offer that produces
about 3% return when you mail the offer by itself, you will be
lucky to get one-half of 1% when mailed by a m
about 3% return when you mail the offer by itself, you will be
lucky to get one-half of 1% when mailed by a m
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ailer along with
hundreds of others.
Yes, some offers can produce a profit, even with such a small
percentage of return, but th
hundreds of others.
Yes, some offers can produce a profit, even with such a small
percentage of return, but th
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ey are extremely few and far between.
First of all, you would most likely have to be the high markup
that is required. If the offe
First of all, you would most likely have to be the high markup
that is required. If the offe
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
r calls for $10 and you can produce
it for $1 reality is: That's 5 orders per thousand...50 orders per
10,000. Some offers might b
it for $1 reality is: That's 5 orders per thousand...50 orders per
10,000. Some offers might b
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e able to survive on this, others
cannot. You will have to do some figuring to determine whether
it's worth trying.
On the down
cannot. You will have to do some figuring to determine whether
it's worth trying.
On the down
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
side of this practice, there has been quite a bit of
speculation about such print/mail services as to their honesty
and quality o
speculation about such print/mail services as to their honesty
and quality o
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
their services. Many of them offer poor
printing, often smudgy or in various shades of gray instead of
crisp black and white; so
printing, often smudgy or in various shades of gray instead of
crisp black and white; so
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
me of the lists they use are so
overworked, they have become virtually worthless. Even the best
mailers use primarily "Opportunity
overworked, they have become virtually worthless. Even the best
mailers use primarily "Opportunity
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
" lists, so merchandise offers
would hardly be appropriate. Another flaw in this idea that some
crooked mailers are out there who
would hardly be appropriate. Another flaw in this idea that some
crooked mailers are out there who
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
simply don't mail the quantity
they claim. It seems they print and mail only hundred or so, but
claim to mail in the thousands. Th
they claim. It seems they print and mail only hundred or so, but
claim to mail in the thousands. Th
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
is is very difficult for anyone
to prove or disapprove, so the entire idea of using a print/mail
service is precarious at best.
to prove or disapprove, so the entire idea of using a print/mail
service is precarious at best.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Copyright 2004 by DeAnna Spencer
This article may be freely reproduced on the Internet as long as the
resource box remains intact
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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