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Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a res

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ponse then stop marketing.

Marketing must be an ongoing process. Let's repeat that...Marketing Must Be An On Going Process. In addition, you should have mu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tiple marketing strategies. For example, we market on the internet through newsgroups, newsletters, press releases, forums, writing articles. We also market by

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

running support groups, joining local groups and chambers, and being active and getting involved in the community. We give out our brochures and business cards

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Your cards and brochures are not going to do you any good sitting in your files. We send out follow-up information for every cold call we make and speak to so

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eone. While we might not do business with them now, we might down the road. However, we certainly won't hear from them, if they don't get something from us.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

The following happened during a teleclass we sat in on: One of the other participants asked about getting customers for interior design work. She had a brochu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e with her services, and would give a free consultation to her clients. However, she wasn't turning those into sales. A couple of things we suggested were to 1

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

put pictures in her brochure of before and afters for homes she did; 2) offer to re-do a small area of their home for half price, so they could get an idea of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

her work. She loved the ideas, and thought they would work marvelously for her.

Remember, you won't get the business, if you don't ask for it. Along with t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e marketing you have to also be a salesperson. You have to ask for the sale. You don't have to be obnoxious about it, in fact, if you are, you probably won't g

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t it at all. As most of you know, we never push anyone to order or do something with us, it's up to them. We want our customers to make an informed decision, a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d for it to be win-win for everyone, and that is how we conduct our business. You should also. However, realize that for certain businesses a stronger approach

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

might be necessary.

For those that work with services only, you have to create a need for that person to act now. Those in real estate know, if the owner i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

not motivated now and is just fishing for price, the deal might not go. You have to make it go, either by using a new strategy or following up at a later date

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

There are some deals that do go even if there is not a lot of motivation, but because you were able to come up with a creative real estate strategy that peake

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the owners/buyers interest now and for him/her to act now.

For those in service businesses listening skills are a must. If you are not a good listener, le

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rn to be. If you are constantly thinking only about what you are going to say about your product/service, you are missing out on what your customers needs are.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

The best way to think of your services or products is what are the benefits for your customers. Make a list of them, know them well and then you'll be better a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

le to listen to your customers.

There are many different ways to get new clients, repeat business and to stay focused.

Copyright DeFiore Enterprises 200

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Its scary venturing out on your own, isn't it? No more steady paycheck - now your survival depends solely on your business' success. This article can help.

Industrial strapping tools have long been used to help improve speeds and insure uniform strap placement, as well as the integrity of products. They are used to make the process of strapping many materials easier, and have served to decrease production time, while increasing the overall quality of the product.

Change is a fact of life and as such, we must either learn to adapt to it or perish. In fact, it is our duty to change, to aspire, to progress, to seek perfection and evolve. Change is natural.

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