Digg It - Business

An inexpensive way to promote your services is to create
various flyers and distribute them wherever you go -- pin
them to the bulletin boards at the library, bookstore,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

R>handout out at networking events, or playing tennis. Here
are 10 tips on how to get your flyer noticed and remembered.

1. Include your picture. People like to connect w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

th others
visually. Color is great, yet black and white is fine too.

2. Hook your prospective buyers with the headline in the
top line. For example, read about ______

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s it really is!
Give them a reason to read the flyer. Show those benefits!

3. Testimonials that appear authentic are very important.
For some, testimonials that includ

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a two or three-line
quote with initials, last name, and a state are not
perceived as authentic. Make this area two-fold by adding a
call to action along with authentic

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ty. You can use, "visit
my web site for additional testimonials and live links to
contact these people."

4. The flyer needs a call to action. What do you want
some

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

one to do once they read the flyer? Call? Visit web
site? A common mistake is to omit the benefit they get for
taking that action or to place it somewhere else in the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

flyer and not next to that request (call to action).

5. Add praise instead of testimonials. Praise does not
necessarily talk about what the flyer topic is discussing.
I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

can be for something else you do.

6. If selling a product, make it easy for them to purchase
the product. Show how they can order online, via fax, or by
phone. Here

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s a great example of some language: "3 Easy
Steps to Order." Make sure you tell them when they can
expect to receive the product. For skeptics, offer them a
URL link

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o get more information.

7. If they can purchase directly from you and you have your
product on hand, write that down on the flyer. Here are
some of the things I write

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

down: "You can usually find me at
Borders every Friday between 3 PM and 5 PM if you want to
discuss anything (or purchase the product)." I do one for
the library as wel

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. I place a flyer on their job board.
It takes the library staff at least 3-5 days before they
discover it.

8. The headline must grab the reader and the first
parag

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

aph must hold them. You have three seconds to
accomplish this. If you are looking for a specific target
market, find out what words/phrases will get their attention
and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

write to that audience. If you are not sure change the
hook for different target markets and leave the rest of the
flyer the same. Experiment with several to see what wor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s
until you get the response you want.

9. Carry at least 25 flyers with you in a plastic sealed
folder. This protects them from the elements and keeps them
fresh.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Place a piece of cardboard in front and in back for
stiffness.

10. Use the blank side of the flyer to write notes. People
hold onto them longer. Recommend a book, web

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ite, or
referral. You can write a code for a special discount or
complimentary session. Give them a meaning for the code and
ask that they provide it when they e-mail

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r call. You can
even ask them to enter this method into other tracking
systems. Design the codes so that they reference something
to you. Like 10 for all those at a c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rtain event or 20 for
their target market match. Then you can put them together:

Remember the follow-up "law of seven." After seven
exposures, you have created interest

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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