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Digg It - Notable News - It's Not About You!
You enjoy what you do. In fact, you love your product and want to tell everyone about it.
Well, I hate to tell you this, but n
Well, I hate to tell you this, but n
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
o one cares!
Think about the last major purchase you made…maybe a car …did you buy it because you met a car salesman who told
Think about the last major purchase you made…maybe a car …did you buy it because you met a car salesman who told
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
you how much he loved his work or did you buy it because you would spend less on fuel and maintenance and be able to spend more on ea
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ting out, make up or your favourite hobbies. Maybe it's as simple as wanting to feel and look successful.
Rather than particip
Rather than particip
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
te in the herd mentality you see and hear in advertising everyday, do something different. Speak to the motivation of your prospective
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
customers. Connect with them.
A review of the five levels of Maslow's Hierarchy of Needs is a good place to start.
1
A review of the five levels of Maslow's Hierarchy of Needs is a good place to start.
1
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
. The base of the pyramid is made up of those who are just coping with life and want basic physiological needs fulfillment: food, she
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
lter, and clothing.
2. One level up are those who have a need to feel safe and secure. Stability, security of home and family
2. One level up are those who have a need to feel safe and secure. Stability, security of home and family
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nd consistency in life are markers of this level. None of the higher needs can be addressed before these needs are met. Fears and anxi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
eties develop here.
3. Love and belonging are next. Humans have a need to relate through groups, work, family....... This is t
3. Love and belonging are next. Humans have a need to relate through groups, work, family....... This is t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
he time that all those relationship books are purchased.
4. Esteem is not only self esteem from knowing what we know and being
4. Esteem is not only self esteem from knowing what we know and being
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
able to do what we do, it's also the attention and recognition of others. This is where we buy a fancy car or a mansion on the hill.<
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
R>
5. The need to grow and self-actualize. This is to enable the maximizing of potential, knowledge, peace, self-fulfillment, and
5. The need to grow and self-actualize. This is to enable the maximizing of potential, knowledge, peace, self-fulfillment, and
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
connection with God. Only approximately 2% of the world's population has achieved this level of comfort and acceptance of self.
The
The
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
four lower levels are deficiency needs. Each of the lower levels must be met before moving up. The highest level is where we look out
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
side ourselves for ways to can connect and grow, or opportunities to help others.
Where does your product fit into the scheme?
Where does your product fit into the scheme?
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Do you sell basic food, clothing, housing? Is it information you sell? What kind of messages can you develop that will resonate with y
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
our clients and motivate them to act.
If you aren't sure what the right messages are, ask. Your customers will enjoy telling
If you aren't sure what the right messages are, ask. Your customers will enjoy telling
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
you why they buy from you. An additional bonus is that they feel valued by you because you asked for their opinion. The best marketers
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
, test their messages, fine tune them and test them again.
It's more productive to love your customers, than your product!
It's more productive to love your customers, than your product!
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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