Some tips may appeal to you more than others. My suggestion is to try them all. Even the ones you're not drawn to may still open some doors that wouldn't have opened any other way.lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
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These tips will work whether you sell a product, a service or both.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
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1. Find the "second right answer." Roger von Oech talks about this in A Whack on the Side of the Head. Don't be content with the first goo
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
d idea you come up with. Take the time to think of a second, or third or 50th idea. Quantity counts – the more ideas you have to choose from, the more likely you'll discover an excellent or even a brilliant one. Remember, Thomas Edison discovered thousands of ways a light b
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
lb didn't work.
2. Change the question. If you change the question, you're probably going to get a di
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
fferent answer. You say you want to sell more products? What if you changed the question to how can you make more money? Well, there are other ways to make more money than to sell more products – maybe you lower the cost of making the product or you raise the price of the p
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
oduct. Now you suddenly have new avenues to explore rather than just going down the same tired path.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
3. Ask your product or service how it wants to be sold. Now we move into more intuitive techniques. Start by getting yourself into a relaxed state. Take a few deep breaths or practice some relaxation techniques. Imagine your product or service in front of you. Now ask it qu
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
stions. Who do you want to be sold to? How do you want to be sold? What are your strengths? What are your weaknesses? Who do you think you can help? Why do you want to help them? You can also do this technique as a journal exercise. Write down the question and answer. See w
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
hat bubbles up onto the paper.
4.dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
"COLOR: #292526; mso-fareast-font-family: 'Times New Roman'"> Paint a public relations campaign. What would a press release look like if you painted it? Or sculpted it? How about a dance number? A collage? Take any part of your marketing that troubles you and turn it into a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
piece of art. By combining two dissimilar acts, you may discover your answer. Or you may not come up with anything at all, but just the act of "playing" and "creating" could jolt something loose. Hours or days later your idea may suddenly end up in your lap.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
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As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
N: 0in 0in 0pt; mso-pagination: none; mso-layout-grid-align: none"> 5. Walk away from it. If nothing is working, then stop. You can
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
iterally walk away by taking a walk, or just quit thinking about it. This is especially important if you find yourself getting frustrated or discouraged. Give your subconscious time to mull things over. The idea may just suddenly appear to you. Or, after a few days, try ano
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ther exercise or two. That may be the catalyst you need.
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
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The most important tip of all? Make sure you have a blast. Being creative should be fun. Keep it light and fun, don't struggle too hard with it, a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
nd see how many ideas you're rewarded with.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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