Tags |
|
|
Links |
|
|
Digg It - Determining Visitor Types
The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor.
Other Recent EzineArticles from the Business:Marketing Category:
Most Viewed EzineArticles in the Business:Marketing Category
1. Definites. If you have done a thorough job of preshow marketing, definite prospects and customers will visit your booth.
2. Demonstration Junkies. Watch out for pass
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ers-by who are attracted to your booth by a demonstration or other activity. These could be valuable prospects or time wasters. Ask a few short, open-ended questions to find out.
3. Curiosity Cats. These types could be curious about anything – what exactly your company does, a graphic, who designed your booth, and so on. Do not spend too much time with someone who is just interested in the design and construction of your booth or intricate details about your graphics.
4. Paper Lovers. Some people love to col
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ect literature or just take any piece of paper no matter what it is. Are they attending the show to research the market for a boss? If so, they may be an influencer worth pursuing.
5. Eyeballers. These types are usually extremely friendly; they smile and their whole body language says, “please talk to me.” Questioning will determine whether or not they are prospects worth pursuing.
6. Jeopardy Gigolos. Winning contests is their passion. They are always ready, willing and able to drop a business card into a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
fishbowl for any kind of drawing. Contests that require more than just a business card to enter will help deter these types from finding their way onto your follow-up lists.
7. Keepsakers. Any kind of giveaway attracts these types. They may even want more than one for family, friends and colleagues. Keen questioning will ascertain if this visitor has potential.
8. The Disinterested. Some people in the crowd will simply not be interested in what your organization has to offer. They often let you know in no u
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
certain terms through their body language; for example, walking by purposely avoiding eye contact or chatting with a colleague. Waylaying these types will only upset them.
9. Hawks. These people attend shows for the sole purpose of selling you their products or services. Publication advertising representatives are a prime example. They are unlikely to be prospects, but you never know. If floor traffic is slow, it may be worth asking a few questions, if only to find out who they could refer you to.
10. Job Seekers.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
TRONG> Trade shows are an excellent place to network and look for organizations who may have present or future job openings. As with Hawks, you may want to spend time with them during slow, unproductive periods.
11. Nonentities. These types could be underlings in their organization sent to do some specific research. Never underestimate them. They may be extremely strong influencers. In addition, they probably know whom in their organization you need to contact. Time spent with them could be invaluable.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ial size=2>12. Snoops. Beware of the competition! These types often give themselves away by knowing too much or asking precise questions. Make sure that you do more questioning than talking so that you lessen the chances of giving away valuable information.
Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week. |
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
solid #fff;background:#fff">
Other Recent EzineArticles from the Business:Marketing Category:
=616961">Get Smart - Offer a ProposalMarketing With Promotional Items I'm So Unpopular I Could Cry Writers and Businesses - Why Is The CAN-SPAM Act Important? 3 Online Sales Tactics to Stop Using Now 6 Tips to Tame Technology in Your Mortgage Business ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ext-Practice-Manager&id=616265">Your Next Practice ManagerChurch Logos - Salient Features for Church Logo Design How To Make Your Business Remarkable 5 Reasons to Position Yourself To Take Advantage Of The Global Mobile Messaging Revolution After The Show - Self Analysis
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
A Critical Component to Improve PerformanceEight Effortless Exercises to Improve Tradeshow Performance
Most Viewed EzineArticles in the Business:Marketing Category
-and-Using-Them-In-Life,-Career-and-Business&id=3152">Slogans: Creating and Using Them In Life, Career and BusinessHow to Create a Countdown Marketing Calendar Today's Definition of Marketing. Has It Changed? Six Ways To Attract New Customers To Your Restaurant Business Card Design - How to Stand out and Get Noticed
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ref="/?Digital-Printing-vs.-Press-Printing---A-Comparison-Guide&id=37711">Digital Printing vs. Press Printing - A Comparison GuideMarketing and Advertising Techniques of Super Bowl Advertisers The 7 Commandments of Marketing Successful Marketing for Introverts Website Promotion Strategies For Targeted Web Site Traffic t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
keting-Strategy:-7-Steps-to-Market-Segmentation&id=82831">Marketing Strategy: 7 Steps to Market SegmentationCustomer Lifetime Value - The Key To Maximizing Your Profits! 5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website
This article has been viewed 583 time(s).
Article Submitted On: September 12, 2004
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
n" id="art_id" value="1677">
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
gs-1677" class="post-ratings" align="center">
Please Rate This Article:
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Please Rate This Article:
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.Companies that provide selfless information through particip
| Average: 0 out of 5" title="3 Stars" onmouseover="current_rating(1677, 3);" onmouseout="ratings_off(0, 0);" onclick="rate_post();" style="cursor: pointer;"> (No Ratings Yet
(No Ratings Yettion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/30245/diggit-Determining-Visitor-Types.html">Determining Visitor Types</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/30245/diggit-Determining-Visitor-Types.html]Determining Visitor Types[/url]
Related Articles:
Over 40? What's Next With Your Work, Your Life?
Bookmark it:
|