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In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Today the competition is fierce for a customers' attention. In order to compete, you need to employ take-it-to-the-customer techniques. Some of these techniques can include attending trade shows, seminars, and sending them to your website.

Yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u want to promote your business and in doing so you want to maximize referrals and conduct effective public relations campaigns. The following are five sure-fire, inexpensive marketing methods:

1. Be an expert. Don't overlook your most accessib

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

le source of promotion: yourself. Give speeches to industry groups, colleges and community organizations, or offer workshops at conferences and business expos. Provide sign-up sheets or marketing materials for potential customers. Also, be a refere

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nce for customers, clients, vendors and related businesses by circulating relevant information and providing contacts. After all, home-based businesses thrive on a steady stream of referrals from clients.

For those of us in the lease purchasing

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

business, this means writing articles for publication. Don't make it difficult, write about the deals you've done. Give speeches at local real estate clubs on lease purchase. Network with local groups (accountants, mortgage brokers, financial plan

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ners, etc.). Operate your lease purchase business as we do, as a business, and referrals will come to you, rather than you chasing the deals.

2. Create a press kit. Getting quoted in the media or having an article written about your business is

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a great and inexpensive way to target your market. Watch for trends that you can tie your business into. Your press kit should include a profile of your company, biographies of its principals, product fact sheets and testimonials from customers. Ma

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ke a list of trade magazines, local newspapers, and radio and TV stations to which you can send short releases on new products, deals, awards or special events.

Again, for those of us operating a lease purchase business, become the local expert

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

in lease purchasing. Offer to write articles. Be sure to do a press release when you start your business, and distribute it to the local newspapers. If you run a group meeting, seminar, or any type of special event be sure to send a press release

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to the local papers, radio and television stations. Send out follow up letters after your deals are completed to get testimonials, and keep a journal of your deals.

3. Circulate newsletters. Newsletters are a great way to showcase your company'

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s expertise and keep your name in front of prospective clients on a regular basis. They show that you are not just a salesperson—you are an expert with important information to offer. Develop a mailing list of clients and send copies of your newsle

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tter quarterly.

Again, for those of us in lease purchasing a newsletter can be the perfect vehicle to use as a follow up piece to send to sellers, tenant buyers and investors.

4. Network. You'll save money by selling through trade or professi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

onal groups. Swamped with running the daily operations of your business, you may feel you have little time to give. But you'll learn about sales leads by joining groups of like-minded individuals. Also, serve on the boards of community organization

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s, and host house parties tied to your business—you can hire students from cooking or catering schools or work out an arrangement with a local restaurant to keep costs down.

Whatever type of business you are operating networking is a must. Devel

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

op a networking plan and follow through with it. We discuss this extensively in our home business manual. Check it out at our products page on our site.

5. Form alliances. There are several ways you can band together with complementary enterpris

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es to reduce costs and increase business opportunities. Some involve complex legal paperwork, such as a joint venture or a strategic alliance. Others are less formal partnerships, such as a virtual corporation, where you assemble a group for a spec

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ific project or client. For instance, as a contractor, you might partner with two other companies to win a bid. Another type of alliance is a consortium, where a group of companies with different specialties share their services; for example, a con

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sulting firm teaming with a graphic artist and a photographer to create brochures and other marketing materials.

In regards to forming alliances in lease purchasing, we have mentioned on numerous occasions to work with accountants, mortgage brok

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ers, financial planners and real estate agents. The key to forming and keeping alliances is to reciprocate and to pay great referral fees. You have to be sincere when forming alliances, if not, don't bother.

Copyright DeFiore Enterprises 2002

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Corporations have many constituents. But they seem to play to only one audience - the investment community or Wall Street. Any business is made up of workers, supervisors, managers and executives. They also have customers, suppliers and in many cases dealers or distributors. They have facilities in cities, towns and communities. Some have factories and others have only offices. But the fact is that all corporations touch the world they operate in beyond the narrow confines of where they raise money through investors - or Wall Street. So why do almost all corporations decisions revolve around how Wall Street will react? Are there alternatives?

Autoresponders are amazing, flexible programs that do so much more than just automatically answer your email. Here are 14 ideas that will help you get your creative juices flowing and efficiently use autoresponder to convert visitors into customers.

Opening up a club just around the corner? Trying to find a way to advertise your grand opening within you community? Club flyers are the best way to do just that. With its typical size of no bigger than A5 or about 6x8 inches, and usually printed on card, this is the cheapest but also a highly effective way to attract attention.

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