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The buzzword these days is “relationship” marketing. Just what is it? And why is it important? Relationship marketing is so much more than

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

“networking. It’s gathering support of your friends, peers, and business contacts. It’s developing strong, lasting, unique relationships wi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

h your most valuable asset, your customer. It’s what keeps people “coming back for more.” It’s an excellent way to shorten the traditional

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

outes of building trust, create opportunities, increase valuable contacts, to achieve success and excel in business.

Every opportunity you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

have to meet new people is an opportunity to grow your business! If you are willing to invest your time, networking is a process, and the p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

yoffs are almost immeasurable. It’s not realistic to expect instant success. It takes time. You can plan your networking opportunities to s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

orten the time it takes to build those relationships.

What do you want and need to accomplish? Do you want to develop lifelong individual

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ustomers, land large accounts, or make an impact in your community? You will accomplish all three by getting involved in your local civic o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ganizations, Chambers of Commerce, Business Associations, Non-Profit organizations, etc. One of the best ways to get to know people “up clo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e and personal” is to volunteer to serve on a committee; give your time and talent to a cause. People want to do business with people who h

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ve similar interests and values.

Whom do you need to meet to accomplish your goals? And where do you meet them? Angel Cicerone, Associate

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ditor of the South Florida Business Journal says, “If you’re going fishing, go where the fish are.” Focus your efforts by being in the righ

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

place at the right time. It’s not just who you meet, but how and where you meet them. Meeting people in the “right places” adds credibilit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to that meeting. That’s not to say that striking up a conversation in the supermarket has no value. It does. It’s just that if you want to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

develop first class contacts, you must fly first class.

If you are flying first class, those sitting in the same section will view you as

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

peer. Of course, there’s no guarantee you’ll make those great contacts. However, if you don’t fly first class, you’ll never know. It may b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

worth the investment. The same people flying first class can also be found at those events, fundraisers and conferences in which you parti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ipate. Go where the people you wish to network with will be!

Are you willing to invest the time it takes to achieve your goals? How much t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

me is enough? Begin with the end in mind. The key to relationship marketing’s success is to know what it is you want to accomplish. To star

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

networking, you have to set your foot in the door.

Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Busines

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If a camel is carrying a bag of feathers and he's carrying as many feathers as he can, can the camel carry one more feather? Strange question, right? Do you know the answer? Logic says that feathers weigh almost nothing, so the weight of one more feather? Ask the camel. This article offers six strategies that you might consider to increase the capcity of your workforce.

Meeting of any group runs smoother if the group leader conducts the meeting with tact. The preparation before the meeting and the leader's insight are just as important as the meeting itself.

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