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If you're doing any sort of marketing

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

effort, whether it's getting news cove

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

age or sending a postcard, you must be

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

prepared for what happens next.
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here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

R>If you're sending postcards promotin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g your business, and you have people w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rking for you, tell them that you sent

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the card.

There's nothing wor

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e than having your customers, postcard

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s in hand, coming into your business a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d being greeted by an employee who say

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

"Huh? What special promotion?"

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

R>Fortunately, there's any easy way to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

solve this problem. Here's an idea fro

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

m one of my postcard marketing worksho

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

participants: Whenever she has a must

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n't-be-ignored announcement for her co

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

fee house staff, she puts it in their

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

pay envelopes.

So, in a nutshe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l, chance favors the prepared marketer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Hiring the over qualified employee may be the best business decision you make this year. Find out why they are a resource instead of a problem you are taking on.

The purpose of marketing is to deliver value to your customers and build relationships with them. Marketing must have a purpose, and there are certain results that you can expect from good marketing. At a minimum, good marketing should enhance your brand.

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