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Virtual trade shows are gaining momentum as a way to encourage participation in the event - both live and online

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. Here are a few ideas to help you expand your trade show - virtually.

1. Provide a map of the show floor tha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t matches the live show. Link each booth on the map to the vendor's virtual booth.

2. Have each online show v

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

isitor register. Give them an ID number to make it easy to request more information from the vendors online, rat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

her than having to fill out forms at each virtual booth.

3. Let visitors search at least three ways: company

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ame, booth number, or type of products.

4. Have the grand opening of your virtual trade show at least 2 weeks

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

before the conference.

5. Encourage each vendor to offer a "show special" that is featured on their trade sh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ow page.

6. Offer coupons booth that online visitors can print and bring to the live show. As the organizer,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you should plan to offer special coupons online as well. Consider a free drink coupon or a special souvenir of t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he conference, only available with the coupon.

7. Provide online stations in the exhibit area so that live vi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

itors can visit the online trade show. Provide a printer to print coupons or number the coupons so that they can

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

bring the number to the booth for the "special" discount.

8. Use a digital camera at the live show to take a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

picture of each booth. Add the photos to the vendors' pages for after-the-show identification.

9. Leave the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

show online for at least three months after the live show so that attendees can follow up. Consider a year-roun

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d show with vendors who sign up for next year's live show participating all year long for a reduced fee.

10.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Offer a virtual booth only fee to vendors who cannot be at the live show. Price it accordingly.

11. Include a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

means for vendors to create their virtual booth at your site. A full booth might include a Front Page, a Back W

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

all, Right and Left Sides, plus a page for specials. As an alternative, a lesser fee could provide just a Front

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Page with a link to their site.

12. Open links to vendors' company sites in a new window. That way you don't

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lose the traffic. Once they close the other window your site is still in the background waiting to be seen again

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In the long-term, client relationships are worth many years of sales. Using specific approaches, you can build these relationships and find your small business is growing through excellent customer service.

Many organizations have digitized humans – aka carbon-based units - out of existence in their customer service operations. It is time to bring the human back into the process.

Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups? The answer to online success is the same as traditional Success--promotion, promotion, promotion.

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