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Digg It - Behold the Power of the Tip
You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. Bu
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t how do you package that content for the web, without giving away the store?
One of the most effective methods for delivering your conten
One of the most effective methods for delivering your conten
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
t is in small chunks. In a speech you do this with quotes, tips to remember, and short items. In print you write a how-to article with the 5
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
tips. Or you create a booklet of tips.
Online you do the same thing. You create a series of tips. Tips can be delivered online in a variet
Online you do the same thing. You create a series of tips. Tips can be delivered online in a variet
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
y of ways. The most obvious is a tip of the week or tip of the day. With this technique you merely change the web page as often as you've pro
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ised a new tip. But this can be very time-consuming, especially if you decide that a daily tip is appropriate for your audience.
How do yo
How do yo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
u decide how often to change the tip? Determine how often you want your online visitor to visit your website and publicize new tips for that
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
time frame. So if you want them to come back daily for a new tip, then plan to change it daily.
A trend to watch...increasingly experts ar
A trend to watch...increasingly experts ar
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e relying on their email newsletters to deliver tips to their audience, rather than trying to encourage people to visit their site regularly.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Unless you change a lot of content regularly, there really is no reason for them to visit. You're better off delivering your content *to* th
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
audience rather than waiting for the audience to come to you!
If you want them to visit daily you need to invest in an automatic method f
If you want them to visit daily you need to invest in an automatic method f
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
or updating your tips. Generally this will be a cgi (common gateway interface - it's a "techie" term you don't need to remember) or a web app
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
lication that will automatically post a new tip daily. You'll need a technical person to do this one for you, so plan to pay for that experti
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
se to set this up. Once it's set up, you can easily enter the tips and keep them updated.
As an alternative to a daily tip, you could pro
As an alternative to a daily tip, you could pro
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
vide a tip that changes each time someone visits the page. This may be more effective if you want to keep someone on your site. And it shows
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
hem a lot of content in a short period of time. Again, you'll use a cgi for this. Generally you can use the same one as you did for a daily t
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ip - just set it to change each time the web page is loaded.
Yet another alternative is an animated gif. This is a series of graphics wit
Yet another alternative is an animated gif. This is a series of graphics wit
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
h tips on them. They are put into a simple animation program so that they change from one graphic to the next, as someone is on your page. If
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
you have a graphics animation program, you can do this yourself.
Tips are the most versatile and useful piece of information you can crea
Tips are the most versatile and useful piece of information you can crea
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
te. Get into the habit of recoding tips each time you think of one and each time you share one with a friend or client. Keep those tips handy
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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