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What is a company profile?

A company profile is essentially a resume for your company that you use to establish your credibili

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ty with the market you serve. Your company profile helps potential customers to understand your business as well as to understand your company's approach, unique strengths, and relevant experience. Your company profile demonstrates your company's ability to effectively meet customer needs. Your company profile also helps others who are in contact with you such as lenders, the media, and job candidates to better understand your business.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

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Who would benefit from having a company profile?

A company profile woul

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d benefit any company wanting to establish its credibility including:

* A consulting firm where it's critical for the company to establish the basis for its expertise

* A service provider with

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a service that can't be evaluated before the sale where the prospect assesses the company's ability to provide the service based on its assessment of the company itself

* A company that lacks a recognized name in the market it serves

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in 0pt">How can a company profile be used?

There are many ways to use a company profile such as:

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

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* Including it on your web site as a means of establishing your company's credibility

* Using a print version as a sales tool at trade shows or in mailings to prospects

* Providing it to lenders

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to help you secure financing

* Adding it to your media kit and including it with press releases to give the media background information about your company

* Using it as a recruiting tool to promote your company to job candidates

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

MS Mincho'">

What should be included in your company profile?

As a guideline, shoot for a company profile of approximately 250-400 words in length co

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

vering each of the following key areas:

Summarize your company's background information

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

-fareast-font-family: 'MS Mincho'">Use the first paragraph of your company profile to summarize your company's background information. Include in this first paragraph the year the business was founded, where the business is located, a top-level description of the products or services your company provides, a top-level description of the clients and industries you serve, and the geography you serve. Also include details about your company's philosophy and approach to serving customers. Finally, be sure t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o mention achievements that quickly help to establish your company's credibility such as awards, the number of clients you have served, or the size of your business.

Provide more detail on your company's products or services

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

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Use the second paragraph of your company profile to list the products or services your company provides. Use this paragraph to touch on the expertise and experience your company has that enables your to meet customer needs in these areas. You can also use this second paragraph to further define your target customer for the products o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r services you provide.

Highlight your company's strengths and successes

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mily: 'MS Mincho'">Use the third paragraph of your company profile to highlight your company's unique strengths as well key successes your company has had. To develop this paragraph, take the time to list the top 3 competitive advantages you feel your company has over businesses in your market space. Weave these competitive advantages into this paragraph of your profile. Next, list the top 3 successes your company has had and incorporate these successes into your company profile.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Include qualifications of your company and your staff

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

w">Use the next paragraph of your company profile to demonstrate your company's qualifications by emphasizing areas such as patents, publications, business partnerships and alliances, tools or technologies used to meet customer needs, accreditations, certifications or the educational background of staff members.

Summarize your selling sta

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tement

Use the final paragraph of your company profile to provide a 1 or 2 sentence closing selling statement that explains why a client should work with your company.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Close with company contact information

After the final paragraph of your company profile, provide your company's contact information including the mailing address, phone number, fax number, e-mail add

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ress, and web site URL.

Whether you use internal resources to create your company profile or work with an outside resource, your business will benefit from having a company profile to establish your company's credibility with prospects, lenders, the media, and job candidates.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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