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  • Digg It - Trade Show Booth Staffing

    An important factor in making your time, efforts and expenses worthwhile at a trade show is
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    proper selection and training of your booth staff. Here are some tips for being well prepare
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    d to work your next trade show.

    Choose a Leader

    During the preparation and executio
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    n of a trade show engagement, there is usually a leader that emerges as heading up the overa
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ll show management. However, this is not always clear-cut in all organizations. Before you a
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    sign any staffing, determine who is leading the overall effort, and have that person positio
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ned as such throughout the planning and execution process. This person will be your go-to pe
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    rson at the show and should have a major role in booth staffing, training, and follow-up aft
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    er the show.

    Determine Booth Staff

    Several weeks prior to traveling to the show, yo
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    u will have decided who is going to staff your exhibit booth at the show. The number of peop
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    e working your booth depends on how much space you have, whether you have scheduled appointm
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ents with clients or prospects during the show, the number of expected attendees at the show
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    and other factors, but the following is a good rule of thumb: 2 booth staffers for the firs
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    t 10' of booth space + 1 staffer for each additional 10' of space. That equation would work
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    like this:

  • 10x10 space = 2 staff people


  • 10x20 space = 3 staff people


  • t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    >20x20 space = 4 staff people

  • 20x30 space = 5 staff people


  • And so on. A comm
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    on mistake is over-staffing your booth, which will intimidate visitors. People are more like
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ly to stop and explore your booth when they are free to look around without being "pounced o
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    n" by staff.

    In addition to knowing who is working the show, you should create a booth staf
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    f schedule, giving equal time to all staff people, allow for lunch breaks, appointments, etc


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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