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Before you create your postcard, do a litt

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

le planning. Ask yourself:

1. Why are you doing this car

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mailing? Do you want to get new clients? Or do you want to sta

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y in touch with existing clients?

2. To whom are you goi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g to be mailing these cards? Which begs another question: who's

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

on your mailing list?

Now, you may be saying, "Martha,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

how can you ask such a thing? I don't even have a mailing list!

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Okay, you don't have a proper list quite yet, but do yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

u know anyone? I mean, do you have any friends, family, colleag

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

es, former classmates, former coworkers, military buddies, or n

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ighbors? I'll bet you do.

Now, all you need to do is get

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

their names, addresses and other pertinent info into a databas

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

program like Act!, Capstralia Contact Expert, Microsoft Excel,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Goldmine or Microsoft Outlook. There. Now you have yourself a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ailing list.

And, furthermore, you have the best kind of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mailing list there is, because it's made up of people you know.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

They're going to be much more interested in what you have to o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

fer than a list that's made up of a bunch of strangers.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Your list of people who know you may well do a lot of business

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ith you. Or your list folks may send you business. Mine sure do

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Planning Your Postcard Marketing Campaign

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