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Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

deliver information the way people want to get it today ...fast and with little or no effort.

Use Postcards to Generate Website Traffic and Sales Leads

A

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rief captivating message on a postcard with an enticing offer sent to the right prospects will generate a flood of traffic to your website - or a large numb

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er of sales leads.

Keep your postcard simple. Make it look at first glance like a message from a friend instead of like an advertisement. This creates a pl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

asant emotional response from readers even though they quickly realize that it is a commercial message.

State the biggest benefit you offer to customers. The

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n briefly add a few other advantages or features you provide. End with a compelling reason for prospects to contact you ...or to go to your website for mo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e details. It's that simple.

Tip: Don't try to close sales directly from a postcard. There's not enough space on a postcard to provide all the informatio

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n your prospects need to make a buying decision.

People Read Postcards

Almost everybody will read a postcard - even those who usually throw out other direct

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mail without opening it. That's because it's almost impossible to throw out a postcard without looking at the message.

This high rate of readership is the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

main reason why postcards produce a bigger response than other types of direct marketing. With other types of marketing you often lose prospects who would

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

have responded to your offer - but they never saw it.

Tip: Postcards are an excellent low-cost alternative to email. People get so much email today that ev

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n legitimate messages are getting deleted unread. But they get few if any postcards. Your message is guaranteed to get their attention when it's delivered

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

on a postcard.

Postcards are Cheap to Produce

Postcards cost less than 2 cents each to produce if you print them using your own computer. You can print pos

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cards individually on blank 4 x 6 inch index cards or print 4 postcards on 8 1/2 x 11 sheets of index card stock and cut each sheet into quarters.

Your p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ostcards will cost between 4 cents and 9 cents each to produce if you use a commercial printer ...depending on the number you have printed and the quality y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u want.

Postcards are Cheap to Mail

Even the postage for mailing postcards is cheap - 23 cents each to send them by First Class Mail in the US. The only r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

equirement for this special rate is that the dimensions of your postcards must be at least 3 1/2 x 5 inches but not over 4 1/4 x 6 inches.

Tip: Always use

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

real 23 cent stamp on your postcards. It produces more replies than a printed indicia (imprinted postage) ...probably because people associate a printed

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

indicia with junk mail.

Don't overlook postcards the next time you want to drive a huge amount of traffic to your website or generate a flood of new sales

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eads. They're simple to use, highly effective and very low-cost.

Copyright 2004 Bob Leduc. http://BobLeduc.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

A recognizable look is the key to the success of many small and large-scale businesses. The company logo is the primary symbol that identifies business from its competitors.

The cliche says that if you don’t toot your own horn, nobody else will. How can you bring attention to your skills and accomplishments without coming across as an attention-seeker or brownie-points-gatherer?

The idea of a customer reward program is to first get customers interested in your product. That is often achieved by introductory incentives. These incentives might be the lure of free car wash to the first fifty people to pump gas at the new gas station at the corner of East and Vine St. Or it could be a credit card promising not to charge interest on the new card for the first three months of activation. A publishing company might promise a huge raffle with the names of all first time subscribers. The incentive offered to real the customer in depends on the company, the type of product they are promoting, and the type of customer they are hoping to attract.

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