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Digg It - Costly Web Copy Pitfalls
One secret to a site that sells: Look at your site from your customer’s perspective. Another secret: Watch out for these c
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ommon web copy pitfalls.
Welcome to…nothing
Look at your site’s web copy. Does it begin with “Welcome to…?” If so, get r
Welcome to…nothing
Look at your site’s web copy. Does it begin with “Welcome to…?” If so, get r
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
d of it. It means nothing. It doesn’t speak to your customers. It’s just a waste of your customers’ time and space. Rather
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
than the worn out phrase, “Welcome to…” try a statement that captures the essence of your company, explaining it in terms
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
hat’ll benefit your customers. Instead of “Welcome to Crazy Dave’s CD Emporium,” try “Crazy Dave’s CD Emporium, where you
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
an find quality CDs and crazy prices.”
Where do I go?
If you track your site’s metrics, look at your customers’ paths. H
Where do I go?
If you track your site’s metrics, look at your customers’ paths. H
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
w many customers get past the home page? If it’s less than desired, there might be a problem with your site’s navigation.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
If you’re one of those people with mega-content sites, add an internal search to help your customers find there way. If yo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
’re a smaller site, add navigation bars that update automatically when your site’s structures changes or evolves.
“It’s a
“It’s a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
l about me.”
Your site is supposed to be about your customers not you. Let’s face it: Your customers don’t care about you
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Nobel Prize or that you were the first person to sell a condominium on Jupiter, they do care, however, about how your exp
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
rtise can help them.
Quick tip: Visit your site. Does the copy contain more “we,” “me,” and “I” statements than “you” and
Quick tip: Visit your site. Does the copy contain more “we,” “me,” and “I” statements than “you” and
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
“your?”
Marco…Polo
Have you ever visited a site to be sold on the product, then when you needed to ask a quick question,
Marco…Polo
Have you ever visited a site to be sold on the product, then when you needed to ask a quick question,
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
you couldn’t find their contact information? The solution: Put at least an email address or phone number on each page, pre
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ferably at the top or bottom. Then put more detailed contact information on your contact page.
Rarely read but really imp
Rarely read but really imp
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
rtant.
Just the presence of terms and conditions and privacy policies instills confidence in your product. It also eases
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
he minds of your more anxious customers.
Vague, iffy, testimonials
Testimonials are the easiest and perhaps the best way
Vague, iffy, testimonials
Testimonials are the easiest and perhaps the best way
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
to capture your customers’ attention and confidence. But simple statements saying that your product is good, won’t work. D
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
tailed testimonials praising how much your product improved their life work best. Another way to give testimonials more se
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ling power, get a picture. Even better, get a picture with you customer using your product or benefiting from your service
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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