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Digg It - How To Get To The Top of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?
If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset.
You n
If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset.
You n
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
eed to start thinking like a top gun and create your own identity instead of feeding off the efforts of others. Here are some ways of achieving that goal.
1. Be Unique. Write Your Own Content
Create, don't copy. You are never going to become a to
1. Be Unique. Write Your Own Content
Create, don't copy. You are never going to become a to
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
p marketer or ezine publisher if you keep publishing regurgitated information from other top guns. The only people who benefit from that exercise are the top guns themselves.
Start writing about your own unique experience as a marketer and share it with others. Wr
Start writing about your own unique experience as a marketer and share it with others. Wr
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ite your own unique website content, reports, eBooks if you want to become a "household" name in the marketing community.
2. Be The Content Creator, Not The Distributor
Instead of publishing other people's newsfeeds on your website, think about h
2. Be The Content Creator, Not The Distributor
Instead of publishing other people's newsfeeds on your website, think about h
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ow cool it would be to have YOUR own feed published on thousands of other sites. And then DO it. Create a feed using your own content like I did here and allow others to syndicate your articles.
http://ebizwhiz
http://ebizwhiz
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
-publishing.com/ebizwhiz.xml
3. Be The Product Seller, Not The Affiliate
The ones who make the most money out of a product are the product creators. The affiliates and resellers are always lower in the food chain because they do the selling f
3. Be The Product Seller, Not The Affiliate
The ones who make the most money out of a product are the product creators. The affiliates and resellers are always lower in the food chain because they do the selling f
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
or them.
No doubt affiliate marketing can make you a lot of money, but if you want to be at the top of the food chain and make the kind of riches that the top guns make, you do need your OWN product.
It not only allows you to pay others to promote for you, but al
No doubt affiliate marketing can make you a lot of money, but if you want to be at the top of the food chain and make the kind of riches that the top guns make, you do need your OWN product.
It not only allows you to pay others to promote for you, but al
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
so builds your credibility in eyes of the marketing community.
4. Get Linked To Without Linking Back
The marketing top guns have thousands of people linking to them... and they never have to provide a link back to them. How do you get people to l
4. Get Linked To Without Linking Back
The marketing top guns have thousands of people linking to them... and they never have to provide a link back to them. How do you get people to l
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ink to you? Simple. Just use the steps I outlined earlier to -
* Write content so good that others will WANT to link to it.
* Create a product and start an affiliate program that pays others for linking to you.
* Write unique articles and distribute them with yo
* Write content so good that others will WANT to link to it.
* Create a product and start an affiliate program that pays others for linking to you.
* Write unique articles and distribute them with yo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ur link in your resource box.
Do these and you'll get thousands of people linking back to you without even thinking to ask for a link back.
5. Get Referrals WITHOUT Asking For Then
Now again, why would people refer your services, when you could
Do these and you'll get thousands of people linking back to you without even thinking to ask for a link back.
5. Get Referrals WITHOUT Asking For Then
Now again, why would people refer your services, when you could
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
very well be a competitor? Simply because they stand to lose far more by NOT referring you. And how would you make that happen? Let me give you an example.
A while ago, super-marketer John Reese published his "MarketingSecrets.com Newsletter" - a 17-page thumper o
A while ago, super-marketer John Reese published his "MarketingSecrets.com Newsletter" - a 17-page thumper o
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
f an issue full of excellent marketing information. I bet it also became the most well-circulated newsletter in recent internet marketing history.
Why? Because it was so good, that other publishers practically BEGGED him to allow them to pass it on to their subscr
Why? Because it was so good, that other publishers practically BEGGED him to allow them to pass it on to their subscr
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ibers. They felt they would be passing on a valuable resource their subscribers would thank them for.
So how do you do this if you are not John Reese? Well there are lots of ways you can create a resource that people would line up to offer to others. Some ideas -
So how do you do this if you are not John Reese? Well there are lots of ways you can create a resource that people would line up to offer to others. Some ideas -
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
* Create and install a useful script on your website and allow others to link to it
* Allow others to install your script on their site with a link pointing back to you
* Write useful reports or ebooks and allow others to give them away
* Create brandable repor
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ts and viral ebooks that others can tag with their affiliate link
Allow others to benefit from giving away your information and they will gladly refer you and your products to their precious lists.
6. Become An Expert In Your Field
Decide on an
Allow others to benefit from giving away your information and they will gladly refer you and your products to their precious lists.
6. Become An Expert In Your Field
Decide on an
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
area of marketing that interests you. Read everything about your area of expertise that you can lay your hands on. Then write your own reports, preferably with your own unique insights and observations. Publish an ezine, and review products and services that target
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
your audience.
Don't be afraid to show off your knowledge. Your specialized knowledge is what will brand you as an *expert* and make people sit up and take notice when you speak or write about it.
7. Be A Leader, Not A Follower
Be proactive and
Don't be afraid to show off your knowledge. Your specialized knowledge is what will brand you as an *expert* and make people sit up and take notice when you speak or write about it.
7. Be A Leader, Not A Follower
Be proactive and
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
interactive. Take part in marketing seminars. Initiate discussions on controversial issues in your field. Start a forum and build a community of people in your field.
Infuse your own attitude and enthusiasm into the subject of discussion. Leave your imprint on th
Infuse your own attitude and enthusiasm into the subject of discussion. Leave your imprint on th
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e minds of the people you touch everyday. Be a source of inspiration to others in your field.
8. Be An Early Adopter And An Innovator
Be the first one to adopt new technologies and apply them to your field. Keep abreast of present and future deve
8. Be An Early Adopter And An Innovator
Be the first one to adopt new technologies and apply them to your field. Keep abreast of present and future deve
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
lopments. Keep innovating to stay ahead.
The ones who apply new technology the earliest become the pioneers. Follow the road less travelled and everyone else will soon be following in YOUR footsteps.
Copyright 2004 Priya Shah
The ones who apply new technology the earliest become the pioneers. Follow the road less travelled and everyone else will soon be following in YOUR footsteps.
Copyright 2004 Priya Shah
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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