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My parents just had their 50th wedding anniversary last weekend. It was a treat to see fraternal cousins that I hadn’t seen in over 20 years. We all had children and so we ask the usual questions.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

It turned out that my cousin had a daughter who had graduated medical school

“What field of medicine will she be practicing?”, I inquired.

“Well, she has her doctorate.” “She’s a doctor.” My cous

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in replied.

“I understand she is a medical doctor, but what will be her specialty?” “What is her area of expertise?” I asked.

After a pretty extensive conversation, I discovered that my cousin wa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s not really sure. He was sure of the thousands of dollars he had invested in his daughter’s education, but had no idea what his daughter was really going to be doing for a living nor did he have h

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s daughter’s business card or clinic information available.

This event had an excessive attendance of seniors. If his daughters’ area of expertise had been geriatrics, there were 45 or 50 potentia

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l new clients eating buffet right in front of us. What a missed opportunity for a new doctor possibly looking for a client base.

You can consider it a big a mistake when you underestimate the impo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rtance of letting people know what you do for a living. Everyone you know and come in contact with should be able have general knowledge of who you are and what you do. The best place to start is w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

th your own family members. Share with them what key factors they should listen for in a conversation. These factors can lead them to a good referral for your business.

Let’s take a look at an exa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mple. If you are an insurance agent, tell your family that when they hear someone discussing the purchase of a new home, buying a new car or discussing retirement, these are all factors that might

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lead to a good lead for your business. Train your family to identify the particular need of this person. Teach them to offer a solution and a call to action by sharing what you do for a living and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ow you can be contacted. Make sure you give them business cards that they might pass out to others when these situations arise.

Now that we are on the topic of business cards, have you upgraded yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

urs recently? You have probably updated your computer, cellphone and other items within your business. Is it now time for a business card update? Make sure your card has all of the basics. Your add

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ress, fax number, email, website, your title and full name. If you maintain a business blog, I suggest you add that information as well. Blogs are a powerful marketing tool when used properly, and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you always want to be at the cusp of any good business trend.

Does your business card spell out precisely what your company does? If the name of your business is Acme Company, Inc. and you detail

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ars, it should read “Acme Company Inc.” with the words “Car and Truck Detailing” below it. This includes when you have a title. You can be concise and use words like CEO and Vice President of Sales

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. If you are very imaginative you can use titles like, Decorating Diva, Head Honcho or Queen of Sales. Just make sure that you have a product or service that will not be tarnished by the silliness

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

as a result. I want you to note that your goal is to always make an impression and set yourself apart from others. Your card can be a powerful tool in this avenue.

You have probably worked hard to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

strengthen your networking tools. Now you need to take that expertise and start training your friends, family and clients to help you get the word out about your organization. If you are diligent,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you will find that in a short period of time your name recognition and excellent business referrals will start to grow.

Next time you are at a family function, ask yourself, “does everyone in this

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

room really know who I am?” If the answer is not “yes” you need to get busy and start making an impression. Make it your goal that nobody needs to ask you who you are and what do you do ever again

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Lost in the hoopla of our collective fascination for catering to a larger market are the distinct advantages of keeping the business small. For all the fame and glory associated with a large scale business, the stability and reliability that small businesses enjoy are often missed.

Logos have traveled a long way through time to become an integral part of the success of any business organization. From being a mere trademark, a company logo design speaks volumes about your business.

The success of your next meeting depends upon whom you invite. Here are nine things to consider.

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