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It is not unusual for one to make many mistakes in direct marketing. It is thus ne

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cessary to know what the reasons are and learn how to avoid direct marketing mista

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

kes. The first mistake to avoid is that very often you will fail to identify your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

target market as well as your main audience.

The key in direct marketing is to ma

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ke sure to identify your target audience and know them well. You should learn what

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is hot for them and what will induce them to react positively to your product.

O

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nce you have a target audience in mind make sure that you avoid the most common mi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

stake in direct marketing: Having errors in your mailing. You need to research you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r list as well as the products you are offering along with their prices. You shoul

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d include as many people on your list and target them as tightly as possible.

You

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r price should say it all. The customer loves to know what he or she is getting –

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

so don’t make the mistake of not informing them about the product or service you a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re selling. It is not wise to bring the price at first even if the price is very a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ttractive.

Pricing your products is something that has many theoretical possibili

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ties and most sellers’ think they know all about pricing a product or service. How

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ever, it is best to let the market dictate the price and this can be achieved by t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

esting each price point till you find the one that works the best.

You don’t need

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to lose heavily in direct mail. Test the waters and even small mailings can turn

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

out to be winners. You should test all the individual mails and make changes where

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

required. Testing will help you know what drives prices in a particular direction

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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