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Digg It - A 2000 Page Marketing Lesson, Part 2
Well, here it is, as promised.
Yesterday...I promised that I would tell you
Yesterday...I promised that I would tell you
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
m>why good Yellow Pages Advertisements separate themselves from the rest o
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
the very large pack.
Two primary reasons:
1) Use a Benefit - laden h
Two primary reasons:
1) Use a Benefit - laden h
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
adline instead of the boring "Dr. John's Chiropractic Clinic, Open 7,0
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
0 hours" headline you see. Get to the benefits, what does your product or serv
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ce give me?
That should be the first thing I see as a consumer, not the name o
That should be the first thing I see as a consumer, not the name o
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
f your business and phone number. I am looking through the phone
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
> book...I will find the phone number on my own thank you. :)
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
You can also take a "news story" approach to the headline...which leads to the
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
umber two separator from other ads...
2) Editorial - style advertising
2) Editorial - style advertising
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Come on now, we have all caught ourselves reading the "article" that
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
is actually an advertisement in the newspaper, haven't we? Well...same applies
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
o the Yellow Pages. Actually putting a tidbit of useful information leading to
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
the only next conclusion being to call you is an excellent way
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
to increase response and catch the attention of those looking for that solution
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
(here is where you get to put the phone number and name of the business...
Get creative, or hire someone else to get creative (like me).
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ng>at the END of the advertorial).
Tell me if you can think of other
Tell me if you can think of other
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ays that Yellow Page advertising "catches" your eye.
Feel free to comment.
An
Feel free to comment.
An
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
, quit using cookie cutter style advertising in the Yellow Pages. Right now. :
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Get creative, or hire someone else to get creative (like me).
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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