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In direct sales party plan businesses the difference between having a show and having a great show

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is how you coach your hostess. Coaching your hostess is simply letting her know what she needs t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

do to get what she wants from having the party. The great thing about your hostess getting what

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he wants is you get what you want: sales, bookings, and recruits.

1. Find out what products you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hostess wants from having the show. With that information you know what she needs to have in sal

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s and bookings to get those items. Now you have a base to work from.

2. Talk to your hostess ab

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ut how many people she needs to invite. Explain to her that half the people she invites will say

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

yes and half to three quarters of those will actually come. If she needs 10 to 15 buying guests t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

get what she wants she will need to invite 40 people.

3. Explain to your hostess how getting bo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

kings is to her advantage and therefore she needs to invite a variety of people. If she invites o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ly people from work she's not going to get many bookings. The guest who is thinking about booking

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is looking around the room and everyone she knows, so she thinks, is there. Bookings happen when

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he hostess invites people from work, her friends outside of work, neighbors, people from church -

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n other words, a mix.

4. Encourage your hostess to raise her show totals by getting outside sale

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s from people who aren't able to come. Give her an amount of outside sales to aim for. If you do

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

't she'll be all excited because someone bought a $10 item when you're hoping for $200 in outside

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ales. Unless you tell her, she won't know what is expected of her.

5. Praise your hostess. Whe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you call to see how she is doing in outside sales and inviting people, praise what she has done a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d encourage her to keep on going.

A wise person said, "Today's preparation determines tomorrow's

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

chievements." By coaching your hostess today you're preparing the achievements of tomorrow's show

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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