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It's a known fact that, in the direct sales industry, if you're out of bookings you're out of business. Most p

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eople who book a party plan presentation do so at the presentation. You need to encourage people to book by pr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

viding them reasons throughout your demonstration. The easiest way to get bookings is to be "up" for your pres

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ntation. Here's some other ideas.

1. The top reasons people book is to have fun and learn something. Make y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ur presentation fun and interesting.

2. Talk about your hostess plan at least three times during your present

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tion. This can be as simple as holding up a product and saying, "You can get this free by having a party."

3.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Offer an incentive such as a low priced, but popular items, free just for booking today. They get the item wh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n the hold their show.

4. Imply a busy schedule even if this is the last presentation on your calendar. Subc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nsciously the guests are thinking, "If no one else wants to book with her there must be something wrong."

5.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oach your hostess to get bookings for you. Offer her an incentive to have two outside bookings before you get

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o her house.

6. Talk about the different types of presentations you do. If they don't know you do bridal sho

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ws you'll never book one.

7. Offer a show in a bag. If you need bookings tell guests they're at the end of a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

special you're having. If they book tonight for next week, you'll bring the dessert and the paper products. A

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l they have to do is invite the guests.

8. Have an inexpensive item to receive immediately if they book that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ight.

9. Offer a higher priced item for free for the first person who books.

10. Ask your former hostess, w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o's a guest at this show, if she remembers what she received at her show. You need to have her show informatio

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

with you because she won't remember. Don't just say the items she received, actually put them together in one

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

spot. Then give the numbers. "Lisa received $250 worth of products but because she was the hostess with ten b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ying guests she paid only $23." End by saying, "Lisa, was it worth your time and effort to have a show?" I've

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

never had a former hostess say no.

Use one, a few, or all of these ideas to fill your calendar. Happy booking

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Before relocating to a foreign country or culture, it is customary for the professional or executive to go through some orientation to learn how to behave and what to expect (i.e., the dos and don’ts of survival). For this purpose, many organizations employ the Power Distance Index (PDI) developed by Geert Hofstede (1991) as one of the five factors to measure the hierarchical relationships between subordinates and leaders such as respect for authority, in different cultures (i.e., countries). It would be helpful if a public database exists with objective cultural ratings of organizations (i.e., public, private, government agencies, universities, etc.) similar to the PDIs. In selecting a place of employment, the potential employee could use the PDI rating. The employer could also use it to retain current employees and as a recruitment tool.

Do you sometimes feel that all your time is focused on dealing with problem employees? But how do you know when enough is enough? What barometers can you use to determine whether you’ve hit a wall and need to get some expert help? Here’s a quick quiz to assess where you stand.

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