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Digg It - The 9 Lives of Customer Loyalty
There is an old saying that cats have nine lives.
Legend has it that Baldwin III, Count of Ypres, threw some cats from a tower in AD962. Europe was a tough place for cats in those days. But the more simplistic ans
Legend has it that Baldwin III, Count of Ypres, threw some cats from a tower in AD962. Europe was a tough place for cats in those days. But the more simplistic ans
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
wer is that cats are resilient creatures, who manage to get into the tightest places and still land on their feet. Most have split personalities, suffering from eternal schizophrenia. One minute they’re cuddling up
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
to you like a warm, furry ball. The next they’re arching their back and hissing, afraid of their own shadow.
Customer Loyalty has nine lives also. After all there is only so much a customer is going to take before
Customer Loyalty has nine lives also. After all there is only so much a customer is going to take before
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
he leaves because of one of your employees’ indifference to his existence.
Loyalty has to begin before you attract the new customer or client. The same rules that apply to keeping customers must be firmly in place
Loyalty has to begin before you attract the new customer or client. The same rules that apply to keeping customers must be firmly in place
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
to attract your perfect customer in the first place.
Rule Number 1: A Life Of Competence
Competence means you know what you’re doing. So many entrepreneurs start businesses by the seat of their pants, hoping
Rule Number 1: A Life Of Competence
Competence means you know what you’re doing. So many entrepreneurs start businesses by the seat of their pants, hoping
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
experience will be that sole master teacher that ushers them into the promised land.
If you have to “wing it” every time a customer asks you a question because you’re not sure you’re right, go back and get an educa
If you have to “wing it” every time a customer asks you a question because you’re not sure you’re right, go back and get an educa
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
tion. Read your trade journals for crying out loud. Take a continuing education course in accounting or management. But don’t represent yourself as being an expert in something you’re not. It spoils your chances
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
for establishing any semblance of rapport with your customer.
Product knowledge is essential today. In a world of media information overload, people don’t know who to believe anymore. If you’re competent let it s
Product knowledge is essential today. In a world of media information overload, people don’t know who to believe anymore. If you’re competent let it s
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
hine. Show prospects and customers you know what you’re talking about and you’re on your way to winning a loyal following. But that’s not all…
Rule Number 2: A Life Of Innovation
You have to be innovative. Y
Rule Number 2: A Life Of Innovation
You have to be innovative. Y
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ou can’t rest on your laurels forever and still drive a horse and buggy. Well you can, if you live the simple life in middle Pennsylvania. For the rest of us, technology is changing our world everyday in ways most
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
of us can’t and won’t understand. Ideas are a dime a dozen. Results are more expensive to produce, but yield greater rewards in the long run. Be willing to change, to experiment with new ideas, new offers, new inc
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
entives, new technology, new machinery, new seminars and education. Live a life where innovation is the rule, not the exception and your customers will come back to buy whatever you produce.
Rule Number 3: A Life O
Rule Number 3: A Life O
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
f Communication
We humans don’t have great memories, unless you’ve taken one of those memory courses. (I’ve forgotten the name). Customers have short memories also. What appeared like a great deal or great va
We humans don’t have great memories, unless you’ve taken one of those memory courses. (I’ve forgotten the name). Customers have short memories also. What appeared like a great deal or great va
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
lue a few months ago may seem pale to the warm and friendly letter your competitor just sent your best customer.
You may be an expert at what you’re doing. You may be creative and innovative. But if you don’t com
You may be an expert at what you’re doing. You may be creative and innovative. But if you don’t com
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
municate these attributes to your customers, they’ll go somewhere else. Plain and simple.
The power of communication is what separates man from animal. The power of speech.
Today, modern technology has made it si
The power of communication is what separates man from animal. The power of speech.
Today, modern technology has made it si
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
mple to communicate regularly with customers via e-mail, letters, postcards, faxes, instant messaging, telephone. Yet few small businesses have a system in place to keep in constant contact with customers. To insur
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e loyalty, communicate. There will be plenty of time for silent musings after you’re long gone.
Rule Number 4: A Life Of Customer Service
Jim Rohn, America’s foremost business philosopher says, “ If you make
Rule Number 4: A Life Of Customer Service
Jim Rohn, America’s foremost business philosopher says, “ If you make
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
a sale, you make a living. If you make an investment in time and good service in a customer, you can make a fortune.”
An old study by the Rockefeller Foundation found that 67% of customers leave a business because
An old study by the Rockefeller Foundation found that 67% of customers leave a business because
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
of an air of indifference on the part of an employee, manager or owner.
I went to my barbershop the other day. It was early in the morning just as they opened. One of the technicians had a cancellation and was clea
I went to my barbershop the other day. It was early in the morning just as they opened. One of the technicians had a cancellation and was clea
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ning up to fit me in. Suddenly, my regular barber walked in, not knowing I was next, and said, “ I’ll have to get to you in about an hour, I’ve got other appointments.” I will never let him cut my hair, ever again
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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