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Did you know that there are lawyers, accountants, even surgeons... who are broke, destitute and living on life’s crumbs? in fact, it's true of whether we're talking about service professiona

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ls, entrepreneurs or business owners of every type.

Unbelievable, but true.

But how could that be? We’re living in the most glorious of times that anyone could ever want to live in. Look a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d see. Opportunity is all around. Money is flowing in the streets. People are spending, left, right and center. Wealth is spreading like a virus

It couldn’t be that these ‘business owners a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d professionals are thinking there’s a downturn in the economy? Perish the thought.

No.

The real reason that these people, and let me quickly add that this is the same scenario for a segme

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nt of people in ALL professions and industries - including copywriters and direct marketers - is that they’ve not marketed themselves to any sort of satisfaction, and, they’ve not practiced

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

THICK FACE, BLACK HEART.

“What!”...

Yes. You see, if it were left up to just doing the technical expertise, you know, the DOING of the profession, without the need for any sort of marketi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g, then everyone would be rich, right?

But, that’s not the case.

See, once a business person or elite service professional can keep a straight face when quoting the fee to the prospective

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

client, the money will come.

And...

It’ll come... in a rush.

It’s like this - once you set your parameters of how you want to trade, how you want clients to act, what you’ll accept and wh

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t you won’t, you’ll attract the exact type and caliber of clients you’re looking for.

It’s a strange law of nature, but we’d all better heed its miraculous power if we’re looking to get ric

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. If we don’t act on its wisdom, we’ll soon be sharing the bargain bucket basement pad with the rest of those ‘poor professionals’.

For that’s what TIMID MARKETING will get us.

So, how doe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

one go about getting this THICK FACE, BLACK HEART attitude?

See, we all talk ourselves out of a good deal, out of a good life, out of a good relationship. Don’t we?

It’s not that we don’t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

want to do, achieve, aspire. Deep down we do. But, on the surface, there’s a lunatic critic lurking. And... it’s us!

We’ve just got to acknowledge that we self sabotage ourselves when the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

oing gets good. And, we need to side step it, get out of our own way, and get good at valuing ourselves.

Another way to get real focused about the value you possess as a business owner and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

arketer, and, what you can do for others, is to get yourself a mirror! Maybe a square thing, 12 x 12 inches.

What you’re going to do next is your going to look into it. And, without flinchi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng, you’re going to act as if you’ve a prospect in front of you and you’re going to quote the fee that you feel you’re worth.

Do it, and see how it feels. Note what occurs. Write it down. G

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

over it again. Record what your physiology’s telling you, your thoughts, your assessment of the whole thing.

By doing this over a period of time (by the way, it takes 21 days for a practic

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, to become a habit) you’ll master the art of quoting without flinching and... you’ll feel totally comfortable about walking away if a possible client doesn’t accept your terms.

Let me tell

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you, there’s a feeling of liberation and unusual ease when you don’t care what the client thinks. You know you’ve got the chops, the expertise, the skill that these people’ will kill for.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t’s just that YOU don’t quite believe it yet.

Once you believe your value and worth, and what it is you can bring to the table for yourself, and for business owners, you’ll soar into the RI

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

H ZONE.

Like it?

Then... get practicing with the mirror, get the books and read them, and... get yourself a savvy accountant who’ll help you manage all the money that’ll soon flow your way

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How the changing face of direct mail marketing can be used to begin recruiting medical staffing clinicians.

While visiting the very cool Which Wich? sandwich store in downtown Dallas, founder Jeff Sinelli was relaying a story to me about trying to return something to a vendor. It was the vendor's policy not to allow returns. This forced Jeff to call someone and arrange reimbursement. This situation made me wonder: How many policies do other QSRs have in place that inconveniences the guests?

We all know the importance of training and developing our staff. It keeps team members motivated, generating increased productivity. They eagerly use their skills to the benefit of the business. So why is it that we continue to take short-cuts with training?

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