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Every sales letter needs a P.S. - don't even think about completing your letter until

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you've created one.

The P.S. can make or break your letter.

According to DM lege

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nd Ted Nicholas, the 7 most used P.S. types in successful sales letters are those w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hich:

1. Motivate the prospect to take action now

==> Ex. "P.S. We will not repeat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

this offer in 2004. please act now. This offer expires on 12/31/03."

2. Reinforce

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he offer

==> Ex. "P.S. Apply today, and enjoy all the benefits of membership. Those

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

listed here are just a handful of what's available..."

3. Emphasize or introduce a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

premium or bonus

==> Ex. "P.S. We've ordered enough FREE CREELS - we think - to mee

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t the anticipated response. But they are likely to go fast, so why risk waiting mon

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ths while we re-order? Since your creel will be shipped as soon as you pay for your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

subscription, why not get it immediately by enclosing payment now?"

4. Introduce a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

surprise benefit

==> Ex. "P.S. Please note that your Gift Card has your name on it

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

- and may not be used by anyone else."

5. Emphasize price or terms of your offer

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

==> Ex. "P.S. Put our statements to the proof by subscribing for the next 12 weeks fo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r just $12. This is the shortest subscription term we offer - and is a perfect way

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o get acquainted with The Gazette."

6. Emphasize tax deductibility of purchase

==

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

> Ex. "P.S. It's important to note that The Gazette's subscription price may be tax d

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eductible."

7. Emphasize guarantee

==> Ex. "P.S. Should The Gazette not measure up

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to your expectations, you may cancel this trial arrangement at any point and receiv

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/30370/diggit-PS--I-Want-to-Restate-My-Offer-To-You.html">P.S. I Want to Restate My Offer To You</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/30370/diggit-PS--I-Want-to-Restate-My-Offer-To-You.html]P.S. I Want to Restate My Offer To You[/url]

Imagine having to close a 4.5 million-dollar deal without having to travel. In fact, not only is there no need for you to travel, all the transaction would cost you is a measly $200. Sounds too good to be true? It probably would be too good to be true, if not for conference calling.

The supply chain is the best place for the CEO to optimize their effectiveness in product needs, real savings opportunities, ultimate customer satisfaction and therefore shareholder value.

Abstract: Drug abuse in the workplace is a serious problem that affects the status and output of American businesses. $100 billion a year is lost in revenues and production or spent on insurance claims, paid sick leave, theft and accidents due to drug use. This article talks about importance of a drug free workplace and how to use drug testing programs and a well design drug testing policy to achieve a drug-free workplace.

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