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Special offers abound in every sphere of merchandising and marketing, but how many of them work? Before I decided to m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ake any special offers I gave the matter a great deal of thought.

When is an offer a special offer and when is it jus

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a discount or a freebie of some sort? It seemed to me that to make anything special it has to be specific and persona

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l.

Look at it this way. Imagine it’s Christmas Day and you and your extended family are sitting around opening presen

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s. See the expressions on the faces of the women present if every woman in the room finds, when she opens her parcel,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

that she has exactly the same blouse as all the other women! Would that feel special or ever so slightly deflating?

I

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

must be the same with special offers. If the offer is open to everyone, what’s special about it?

So, because I live

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

near to a major sea crossing point I made a special offer to ferry companies. As there are only 7 operating companies

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n the ferry route near my business you might think that was too small a niche to aim for. But I created a special offe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r that was exclusive to ferry companies and sent them each a carefully crafted letter.

There’s something about an off

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r that is “especially for you.” It is perhaps a bit flattering. It makes you feel special. It makes you feel that some

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

one has thought about you and cares about you. And that is a good feeling.

That’s the point I have been struggling to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

make in this article, a special offer should make the recipient feel that they are special. That gives them a good war

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

m feeling inside and kind of puts them under an obligation to respond. This is achieved by targeting your special offe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

.

Perhaps I don’t fully understand why the recipients respond, I just know that they do. Two out of the 7 ferry compa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nies I wrote to rang me up. And I only sent them two letters each.

That is fourteen letters and two replies. For thos

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

who care about statistics the response rate was fifteen percent. If you could achieve results like that all the time

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

it would be easy to become a millionaire.

The special offer is undoubtedly a powerful weapon in your marketing armour

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, if used properly. By that I mean that special offers have to be targeted. Yes, I am saying that only the targeted sp

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ecial offer works. Equally there are many pitfalls for those who don’t take the trouble to target their special offers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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While most people are searching for permanent jobs and security, there's a growing number of firms looking to hire temporary or contract workers for professional positions.

How much does your choice of vacation say about your attitude to money? A lot more than you might have imagined-

In the future we will have cars, which are powered by wind. Some of these cars will be hybrids or combination propelled vehicles where wind will be one of the components and indeed there may even be pure wind-powered vehicles at a later date, as the technology gets better.

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