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Direct mail has been proven an effective marketing technique that generates new business. The same is true for promotional products. A number of research studies have shown that giving away promotional items augments a company’s clientele b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ase significantly. As both are important strategies in the marketing of a business, many are now combining these two approaches for an even more successful outcome. Promotional products, when paired with a piece of direct mail, can greatly

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ncrease direct mail response rates. Experts say that sending a promotional product along with a piece of direct mail can increase the response rate by as much as 50 percent.

One real life case study involves a local mortgage company in a pa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ticular city. In the past, this certain company had utilized the methods of direct mail only. However, after learning about the maximum benefits associated with combining direct mail strategies with promotional products, a change was to be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ade. This certain mortgage company worked with a promotional consultant to create the ideal scenario and include both strategies in the same campaign. In addition, this business was already effectively incorporating the use of a mailing lis

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t, which the firm’s in-house marketing director had created. The results of the previous attempts of direct mail submissions were to be compared with the new approach of giving away promotional items along with the sales letters.

Each recip

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ent on the mailing list received a personalized letter advertising a certain interest rate and explaining the details and legal restrictions that were involved. The material was time-sensitive and the packaging indicated so. The letter welc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

med potential clients to make plans to purchase their first home, to refinance their existing home, or to upgrade into that house that they had been dreaming of. In addition to the sales letter the local mortgage company had composed, member

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of the marketing team also enclosed a small, easily mailable promotional item that fit easily into the package and didn’t add extreme costs to the postal fees. Small pads of paper in the shape of a house were an added bonus. Imprinted on t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he pads of paper was the complete contact information for the mortgage company including the names of the owners, web site URL, phone number, address, and hours of operation. Potential clients received the invitation to respond to the specia

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

offer via the direct mail piece, as well as a free gift item- one that was extremely simple, but one that could also be useful for taking notes during their mortgage process. The results were better than expected. This mortgage company not

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d a forty percent increase in the response rate of their efforts using both the direct mail sales letter in conjunction with the free promotional item.

Remember these helpful suggestions when organizing your next direct mail campaign.

- Giv

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your prospective clients a reason to respond. Involve a brand new incentive, or a special discount. Tell them about a new program.
- Choose a promotional item to send that mails easily. Gift cards are an excellent example. Offer pote

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ntial customers a few free ring tones for their cellular phones. Giveway a free Itunes song. Other mailable promotional products include magnets, bookmarks, wide shaped pens, letter openers, mouse pads, and pads of paper.
- Remember al

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o the demographics involved with those you desire to reach. If you are targeting first time homeowners, connect your promotional products to this group’s age group, values, beliefs, and economic status. Also consider relating your promotion

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l items to a certain theme. If you are promising to save your potential clients money on their down payments, choose an item that will express this. For instance, you could imprint a money clip with your business’ logo and contact informati

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n.
- Have a time-sensitive offer. Give your recipients a deadline by which to respond.

Many businesses have used direct mail strategies because of the powerful marketing technique that it is. It can reach new clients and generate ne

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

w business. Similarly, other companies give away promotional products for their advertising. Experts have shown statistics indicating that both of these marketing strategies are very effective in increasing customers and sales in a company.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Doubling these tactics can take your business to the next level. Have you considered combining these two approaches for an even more successful outcome? Contact one of our helpful promotional consultants today to imprint the product of you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

choice.

Pairing promotional products with direct mail sales letters increases customer response rates. Experts say that sending a promotional product along with a piece of direct mail can increase the response rate by as much as 50 percent

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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